tag:blogger.com,1999:blog-14679978.post2246077490647833393..comments2024-01-29T05:25:24.776-05:00Comments on Interactive Multimedia Technology: Digital Out of Home (DOOH): Screens Large and Small at the Mall (and some touch interactive Coke machines!)Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-14679978.post-77891569429510011982010-04-08T19:14:59.975-04:002010-04-08T19:14:59.975-04:00Even when the large companies DO get on board, lik...Even when the large companies DO get on board, like Coke, there still is room for improvement. It is interesting to watch things as they evolve.Lynn Marentettehttps://www.blogger.com/profile/03087071578329079976noreply@blogger.comtag:blogger.com,1999:blog-14679978.post-17041534523833249762010-04-08T15:54:49.388-04:002010-04-08T15:54:49.388-04:00I think until some of the larger companies start t...I think until some of the larger companies start to embrace digital signage it is going to hard to get the the new products out in the line. The more big companies take this on board the bettertim warringtonhttp://www.resusdigitalsignage.comnoreply@blogger.comtag:blogger.com,1999:blog-14679978.post-59066460653066051752010-01-01T21:02:46.019-05:002010-01-01T21:02:46.019-05:00Kevin, what I see everywhere I go is a combination...Kevin, what I see everywhere I go is a combination of problems. The best-designed interactive display will have minimal use if it is not placed in the right spot. <br /><br />Also, I'm finding that the "gestalt" of the user experience is ignored. When I go to the mall, I want a nice MALL experience, sort of like a pleasant collage. I want to be guided, but I also want to make my own choices. So if an interactive floor happens to be in front of me, it needs to contribute to the overall shopping experience, even though the floor application is focused on marketing things that might not interest me at first. If I'm a mom shopping with kids in tow, I'd welcome the entertainment factor.<br /><br />Malls used to have playpits for young children, but I haven't seen them in years. Why not digital playpits?<br /><br />At any rate, I've found Bill Gerba's blog quite helpful when thinking about DOOH. Bill has quite a bit of insight! Although his articles focus on digital signage, quite a few of the principles he outlines hold true for interactive content in larger public spaces.<br /><br />Digital Signage Screen Placement: Modeling Consumer Behavior http://bit.ly/4oXPWM<br /><br />Digital Signage Screen Placement: Angle, Height and Text Size http://bit.ly/7hG6NZ<br /><br />Making great digital signage content: A quick reference guide http://bit.ly/74rNL5Lynn Marentettehttps://www.blogger.com/profile/03087071578329079976noreply@blogger.comtag:blogger.com,1999:blog-14679978.post-36755256645195907932010-01-01T19:48:24.857-05:002010-01-01T19:48:24.857-05:00Interesting observations Lynn. Your comment "...Interesting observations Lynn. Your comment "A lot of people still do not know about larger interactive touch screens. Even if they have an iPhone!" I think is very indicative of the market in general. Here in NZ people are becoming more aware of the interactive iPhone and it is not uncommon as a must have device, though it is far from being in every pocket. I think the key to interactive displays is the content has got to be engaging and compelling to stop people in traffic areas. Bad GUI design and broken equipment does the industry a dis-service. What has been your observation of the floor gesture systems. Immersive as they might be I wonder if they are delivering a ROI or just fun for bored kids in shopping centres. We were involved in supplying a interactive large format iPhone like you pictured using projection and thru glass touch in Singapore. People were excited to engage with the display. Kevin Andreassend<br />http://www.iqrite.comAnonymousnoreply@blogger.com