tag:blogger.com,1999:blog-14679978.post9185184297054992375..comments2024-01-29T05:25:24.776-05:00Comments on Interactive Multimedia Technology: Interactive Visual Merchandising, Interactive Window-Shopping at Nordstrom, Downtown Seattle: "Writing With Light"Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-14679978.post-70086562650758547902011-06-16T11:30:05.096-04:002011-06-16T11:30:05.096-04:00Nice effects ! It makes a much more appealing wind...Nice effects ! It makes a much more appealing window to the store, and it is good to offer the customers the possibility to interact with the brand.<br />I also saw some realisations of a firm called Zamensis ( http://www.zamensis.fr ), which is doing this kind of visual merchandising. The particularity is that they can trigger visual effect such as lights only when people look at a product in a window. <br />Whatever, this is a good example of sensorial marketing, and I hope all our stores will tend to this kind of merchandising interactions in the future !Anonymousnoreply@blogger.com