Showing posts sorted by date for query DOOH. Sort by relevance Show all posts
Showing posts sorted by date for query DOOH. Sort by relevance Show all posts

Jun 26, 2010

A few links: GizmoWatch's 10 Interactive User Interfaces for the Future, CNN's Eatocracy, EVA 2010 and More!

Here's a quick link to a recent Gizmowatch post, Ten Interactive User Interfaces for the Future.  Bharat, the authro, reviews a variety of interfaces, input methods, and interaction techniques, such as Skinput, a water-based touch screen, a muscle-computer interface, air gestures, brain-computer systems, and even a mud-tub interface.


I was fortunate to see some of these interaction techniques and interfaces when I attended CHI 2010 this past April, and plan to share some of my photos and video clips from the conference on this blog soon.


Totally Unrelated


Online connection for foodies
Eatocracy is a new website within the CNN pages that provides news- and more- about all things related to food. The categories on the site include "main", "news", "bite", "sip", "make", "think", and "buzz".  The best part, in my opinion, is the heirloom recipe collection index, where people can upload and share family recipies and the stories behind them.


Here is the description of Eatocracy from the website:

Eatocracy  "is your online home for smart, passionate conversation and information about food news, politics, culture. We'll highlight regional and family recipes, dive into restaurants and food shopping, chat with celebrity and local chefs, and show you what's for dinner around the world tonight. Grab a place at the table and read with your mouth full."

Enjoy!

(The above is a repost from The World is My Interactive Interface)

Coming Soon
--More about 3D TV and Interactive TV
--Highlights from CHI 2010 (better late than never!)
--My experiments- SMARTTable, a game, interactive timeline prototype pictures...
--A post about Lieven van Velthoven's interesting Post-WIMP explorations - here are some links that he recently sent me:
As I took a peek at Lieven's video links, I noticed an interesting video mash-up Lieven created from the open-source code from the RadioHead's House of Cards music video and his One Million Particles app. I'll post them soon.

I'll try to get video, pictures, and commentary about EVA 2010.  EVA stands for Electronic Visualization and the Arts. "Electronic Information, the Visual Arts, and Beyond.

FYI
I'm in the process of sorting through and re-organizing my blogs, which have been around for over four years!  During this time, my blogs have attracted a growing number of readers. Because of this, I'd like to make things a bit user-centered.  So expect to see little changes here and there.  I promise I'll give my readers warnings in advance if I make any serious changes! 

If you are new to this blog, you should know that my blogs started out as on-line filing cabinets, open to the world.  Although there is a bit of overlap of material and some cross-posting between the blogs, they are arranged to serve as a paper-less way of keeping track of things that I've learned through my coursework, conference attendance, readings, and research. Since emerging technologies are high on my list of interests, I also use my blogs to share interesting things that cross my path.    
  
I changed the name of my World Is My Interface blog to The World Is My Interactive Interface.   "Off-the-desktop natural user interfaces, interaction, and user experience" are the main topics of the blog.  It sometimes includes information about ubiquitous computing and DOOH, otherwise known as Digital Out Of Home.

I plan to tinker with my TechPsych blog later on. It focuses on topics that are useful to psychologists, educators, special education teachers, speech and language therapists, health and wellness professionals, and parents.

Feel free to leave comments, as I welcome your input.

Jan 1, 2010

Digital Out of Home (DOOH): Screens Large and Small at the Mall (and some touch interactive Coke machines!)

I was at the Southpark Mall in Charlotte yesterday and noticed that screens of all sizes were everywhere I went. I happened to have my little HD video camera with me and thought I'd share what came across my path.

Most of what I saw wasn't too innovative or interactive. Many of the smaller video displays were located on the market karts in the main traffic areas of the mall. Scattered about the mall are cozy living-room like areas, with comfy couches, WiFi access, and in on spot, a few large-screen HD televisions, perfect for watching sports or the news while other members of your social/family network do some serious shopping. I especially liked the infomercial about North Carolina's beaches around Wilmington.

I wasn't too excited about the information display about the mall, which provides what looks like a version of the Southpark Mall website, shown at :44 on the first video clip.  Located about 20 feet from a static mall directory, not a single soul looked at the screen or used the keyboard and mouse to find out more about what the stores in the mall had to offer.  The static directory, on the other hand, had groups of people looking at it all of the time as I observed.  (I added screen-shots and pictures of the keyboard-and-mouse display near the end of this post.)

At the end of the first video clip, you'll see a new interactive touch-screen Coke vending machine, but the one featured at the end of the first video is out of order.

Not to worry. I stopped to rest in another area of the mall, and in right in my line of sight was another Coke machine, just as a young man was trying to figure out how to get a Coke out of the machine. It took him 93 seconds. That might not seem like too long, but if you watch the second video, you'll see that it was almost painful to watch.

As the young man finished purchasing his soda, a family with two young children were nearby and figured out that the display wasn't just for ads. The second video clip has a few shots of the younger child playing with the touch screen, and later on, his dad.  The little guy probably would have played with the touchable spinning Coke bottle for a long time! The dad commented, "They should have something like this for the home!", and mentioned that his kids liked the SMARTboards at school.

In my opinion, the interactive Coke Machine didn't know what it wanted to be.  An eye-catching, attention grabbing infomercial?   A useful interactive information display?   A fun toy to touch and play?  A system to make it difficult to quickly reach your goal of getting your thirst quenched, better to get the ads into your brain?


Marketers, designers, and developers, listen to this:


A lot of people still do not know about larger interactive touch screens. Even if they have an iPhone!
I told the parents about touch-enabled all-in-one PC's, touch-screen netbook/laptops, and the rumor that Apple might come out with a touch-screen tablet. They'd never heard of such things. This mall is very upscale, and the families that come to shop there have money.  They still can buy shoes at Nordstrom and drink specialty coffees, and of course, crowd around in the Apple Store.

The Videos


Note:  The participants in the following two videos gave permission for me to video. The videos were not staged.

A Young Guy and an Interactive Coke Machine


A Kid and an Interactive Coke Machine


RELATED
Below is a picture of the web-connected directory at the Southpark Mall from about a year ago.  No-one used it then, and at the time, the display was not working.  If you look closely, you'll see the keyboard and mouse set up.  Although this display contains a lot of information about the mall, via the web, it does not meet the needs of most shoppers, who travel in pairs, groups, families, and extended families during the holiday season. 
















Below are two screen shots of the SouthPark website, which can be accessed by using the keyboard and mouse on the information display, as I previously mentioned.































In my opinion, there is enough screen space on the touch-screen Coke machine to provide interactive information about the mall.  Ripping content from the mall's website won't do, since it is text-based, boring, and oh-so WIMP-y!

Better yet, the mall should transform the large static directories into something useful, keeping in mind that most of the time it will need to support two or more people deciding where to go and what to do while they are at the mall.  Beam a mini-map of the mall to the shoppers to use on their iPhones/Smart phones, and give them a shopping advisor app while you are at it.

Psssst....
There are too many talking head screens in the mall.  Make them interactive, add some value, and see what might happen, especially if you want to target reluctant shoppers like myself.

For fun:
I Want the Giant iPhone! (Short Glimpse of the Apple Store)


RELATED
Coca-Cola Testing Interactive Vending Machines Patricia Odell, Promo, 4/2/09:

"Shoppers will come upon the units in high traffic locations and can use the large format touch screen displays to interact with and buy Coca-Cola products. People will also be learning about specials and promotions available at the mall and will be able to purchase the beverages using Simon Giftcards.
 

"The flat screen is set in the vending machine doors and is divided into three sections. The machines feature functionality similar to an iPhone. For example, the mid section of the screen is where people can buy drinks. Clicking on a product lets the shopper rotate the bottle to see the label. The top and bottom sections of the screen are used for running commercials for Coke and other Coca-Cola brands and for Simon Mall promos...This is just preliminary to see how the functionality goes," Coca-Cola spokesperson Ray Crockett said. Next-gen models of the machines will offer mobile phone downloads in the form of music files, ringtones and wallpaper, along with cashless payment and more, Coca-Cola said...The machines were first Introduced at the Summer Olympics last year in Beijing and one the Simon dTour...The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” Anthony Phillips, global brand manager at Coca-Cola said in a release. “We wanted the machines to be eye-catching in a way that would turn heads and command attention.” The new venders were developed by The Coca-Cola Co. in partnership with Samsung and interactive marketing agency Sapient".

Sapient Interactive Services
Sapient Interactive Mobile Group

Update:  Some links to Bill Gerba's blog posts:

Digital Signage Screen Placement: Modeling Consumer Behavior http://bit.ly/4oXPWM
Digital Signage Screen Placement: Angle, Height and Text Size http://bit.ly/7hG6NZ
Making great digital signage content: A quick reference guide http://bit.ly/74rNL5

Dec 24, 2009

About Digital Out of Home


"Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It's one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011....as with many emerging media channels, DOOH is a bit of a gray area in terms of what type of agency should own strategy, planning, and buying. A traditional agency because TV spots can be repurposed? The OOH shop because it's just a digital version of a billboard? The interactive shop because it's digital, often interactive, and highly measurable? Or will a new class of DOOH specialty shops emerge to deliver services explicitly for the channel? This lack of clarity creates uncertainty and
hesitation in advertisers."
-Jeremy Lockhorn, ClickZ  7/13/09 Digital Out-of-Home Landscape Brief (pdf)


This is an industry that is beginning to take off, just as internet-based advertising and web-design/user experience did during the 1990's. The number of players, and potential players, is growing.



For more information, resources, and links, see the rest of the post:  What is DOOH and Why Should We Care?
(The World Is My Interface)

Dec 3, 2009

Touch-screen Interaction at Digital Bus Shelter - Video via Daily DOOH



JCDecaux Innovate Touch-Screen Bus Shelters
Chris Sheldrake, Daily DOOH (Digital Out of Home) 12/2/09

RELATED
The World is My Web Browser: Interactive Technology in Public Spaces
(Watch the video of the interactive "Splat the Cadbury Creme Egg" game played on a large touch screen display at a bus shelter.)

JCDecaux Innovate - Gorillaz for Bus Shelters

Jul 16, 2009

Convergence: Mobile content, Interactive Displays, Digital Out of Home, & Danoo

Danoo: "Location scouting and scalable web technologies combined to create a targeted DOOH experience".

If you are tech-savy and a member of the digital signage/interactive display/AV end of things, you probably know what this means. If not, you should. Things are pairing, merging, and converging in the world of "out and about" technology.

Technology, especially digital signage, is ubiquitous, and has targeted you and your neighborhood.


So what's the fuss? A company from Danoo, from China, is ramping things up in the Digital Signage/DOOH (Digital Out of Home) arena.
Fast.

Danoo has rapidly up with exisiting companies, such as National CineMedia, Blue Bite, Electronic Arts, and the HISTORY channel to create and push off-the-desktop and off-the-TV content and interactive user experiences. Bill Gerba, of Wirespring, and Manolo Almagro, CTO of Show + Tell in NYC (think Times Square digital signage experiences), and others have recently written about this phenomenon, right after Danoo released the following press announcement:

Danoo Inc Announces a Breakthrough in Mobile Content Delivery (7/11/09, Business Wire)
"Danoo partnered with mobile technology company Blue Bite to enable the campaigns, and is actively rolling out its mobile interactivity capability to all of its venues. The first 200 Danoo locations will be live in Los Angeles and New York by July 1st. At full deployment, Danoo will give advertisers the ability to get their content into the hands of more than 200,000 consumers in an average two-week campaign. In addition to content downloads, Danoo offers multiple ways to pair its screens with mobile interactivity to maximize campaign effectiveness, such as SMS call-to-actions, social gaming and mobile application promotion."

"Visitors to Danoo locations viewed video content on Danoo’s digital screens accompanied by an on-screen prompt to download exclusive content such as sneak peeks and ringtones from their Bluetooth or Wi-Fi-enabled devices via the Danoo network."



Here are a few related articles:
How Significant is the Danoo-IdeaCast-National CineMedia Deal?
(7/14/09, Bill Gerba, Wirespring)
A Watershed Moment for DOOH Media
(7/12/09, Bill Collins, Daily DOOH)

Pictures from Danoo's Website:

Danoo's IdeaCast
- "Captive TV".
http://www.danoo.com/images/danooideacast.jpghttp://www.danoo.com/images/danoopic2.jpg

I've probably encountered Danoo's technologies numerous times, judging from my archive of pictures of displays and related technologies that have crossed my path. The TV screen on the treadmill looks just like the one I saw on a treadmill in the fitness center of a Princess cruise ship last year. The picture in the middle looks like it was taken in an airport. The picture on the right is of a system in a coffeehouse. According to information on the Danoo website, the system is interactive and includes "content downloads, social gaming, mobile couponing and more via SMS, Bluetooth and Wi-Fi".


Blue Bite's website is worth looking at. It demonstrates their concept very well through animation:

Blue Bite: "Take the Ad With You"



Things are ramping up in my region, too.
T1 Tapas, a restaurant north of Charlotte, N.C., in the Birkdale Village in Huntersville, has majority owners with a technology background. Mike Feldman and Jim Morris started up Digital Optics Corporation, which focused on optics for computers and imaging, and after they sold their company, they teamed up with Denise Feldman to establish their company.

T 1 Connection Booth with Multi-User Touch Screen, HD TV, Sound System, Computer, & more:

"T1 Connection Booth seating gives you access to music, photos, and videos through built-in touchscreen tabletops, brilliant monitors, speakers, and computers." -Picture and taken from the T 1 Tapas website

The restaraunt serves as a test bed for T 1 Visions to try out their software and hardware designed to enhance the digitally connected dining experience. The restaurant was featured in May of this year on CNN:

Here is the link to the video: "High Tech Tapas"

Jul 15, 2009

I learned that Twitter was hacked, just after I blogged about privacy & security & emerging technologies..

After reading a few things about emerging technologies and concerns about privacy and security, I posted the following to my Technology-Supported Human-World Interaction blog.

Pervasive Computing, DOOH, Intelligent Buildings, Programmable Nano Sensors, Privacy & Security & Ethics.. hmmm

Right after that, I learned that Twitter was hacked. Here is the TechCrunch article:

In Our Inbox: Hundreds Of Confidential Twitter Documents

"Here’s a dilemma: The guy (”Hacker Croll”) who claims to have accessed hundreds of
confidential corporate and personal documents of Twitter and Twitter employees, is releasing those documents publicly and sent them to us earlier today. The zip file contained 310 documents, ranging from executive meeting notes, partner agreements and financial projections to the meal preferences, calendars and phone logs of various Twitter employee".

I think issues related to privacy, security, ethics, and emerging/social technologies need to be discussed more extensively among academicians, industry leaders, students, and the general public. We don't know what we don't know.