Oct 16, 2010

Benoit Mandelbrot: A Patterned Way of Viewing Life (video and links)

This morning I heard rumor that Benoit Mandelbrot, the "father" of fractal geometry, passed away. Mandelbrot is one of my inspirational heroes.  The quote below, from his 2010 TED Talk, makes me smile: 

"One day I decided, halfway through my career... Could I just look at something which everybody had been looking at for a very long time and find something dramatically new?" -Benoit Mandelbrot

2010 TED Talk: Benoit Mandelbrot: Fractals and the Art of Roughness




















"Benoit Mandelbrot is the pioneer of fractals, a broad and powerful tool in the study of many forms of roughness, in nature and in humanity's works--including even art" - TED Website

"Seeks a measure of order in physical, mathematical or social phenomena that are characterized by abundant data but extreme sample variability. The surprising esthetic value of many of his discoveries and their unexpected usefulness in teaching have made him an eloquent spokesman for the "unity of knowing and feeling."  - Quoted from Mandelbrot's website

RELATED 
"He Gave Us Order Out of Chaos" - R.I.P. Benoit Mandelbrot, 1924-2010
Matt Blum 11/16/10, GeekDad, Wired
Benoit Mandelbrot's website at Yale University
 Previous Post:  "Fractals in our world:  "I'm a mathemetician and I'd like to stand on your roof" - Ron Eglash on African Fractals (Ron Eglash is another mathemetician known for his work in fractals and "ethno-mathematics.)

BENOIT MANDELBROT'S 2010 TED TALK TRANSCRIPT 
Note: The same transcript is available on the TED website, but is set up in a way that you can click on any phrase to play the Mandelbrot's video at that point. http://www.ted.com/talks/benoit_mandelbrot_fractals_the_art_of_roughness.html


"Thank you very much. Please excuse me for sitting; I'm very old. (Laughter) Well, the topic I'm going to discuss is one which is in a certain sense very peculiar because it's very old. Roughness is part of human life forever and forever. And ancient authors have written about it. It was very much uncontrollable. And in a certain sense, it seemed to be the extreme of complexity, just a mess, a mess and a mess. There are many different kinds of mess. Now, in fact, by a complete fluke, I got involved many years ago in a study of this form of complexity. And to my utter amazement, I found traces -- very strong traces, I must say -- of order in that roughness. And so today, I would like to present to you a few examples of what this represents. I prefer the word roughness to the word irregularity because irregularity -- to someone who had Latin in my long-past youth -- means the contrary of regularity. But it is not so. Regularity is the contrary of roughness because the basic aspect of the world is very rough.

So let me show you a few objects. Some of them are artificial. Others of them are very real, in a certain sense. Now this is the real. It's a cauliflower. Now why do I show a cauliflower, a very ordinary and ancient vegetable? Because old and ancient as it may be, it's very complicated and it's very simple both at the same time. If you try to weigh it, of course it's very easy to weigh it. And when you eat it, the weight matters. But suppose you try to measure its surface. Well, it's very interesting. If you cut, with a sharp knife, one of the florets of a cauliflower and look at it separately, you think of a whole cauliflower, but smaller. And then you cut again, again, again, again, again, again, again, again, again. And you still get small cauliflowers. So the experience of humanity has always been that there are some shapes which have this peculiar property, that each part is like the whole, but smaller. Now, what did humanity do with that? Very, very little. (Laughter)

So what I did actually is to study this problem, and I found something quite surprising. That one can measure roughness by a number, a number, 2.3, 1.2 and sometimes much more. One day, a friend of mine, to bug me, brought a picture, and said, "What is the roughness of this curve?" I said, "Well, just short of 1.5." It was 1.48. Now, it didn't take any time. I've been looking at these things for so long. So these numbers are the numbers which denote the roughness of these surfaces. I hasten to say that these surfaces are completely artificial. They were done on a computer. And the only input is a number. And that number is roughness. And so on the left, I took the roughness copied from many landscapes. To the right, I took a higher roughness. So the eye, after a while, can distinguish these two very well.

Humanity had to learn about measuring roughness. This is very rough, and this is sort of smooth, and this perfectly smooth. Very few things are very smooth. So then if you try to ask questions: what's the surface of a cauliflower? Well, you measure and measure and measure. Each time you're closer it gets bigger, down to very, very small distances. What's the length of the coastline of these lakes? The closer you measure, the longer it is. The concept of length of coastline, which seems to be so natural because it's given in many cases, is, in fact, completely fallacy; there's no such thing. You must do it differently.

What good is that, to know these things? Well, surprisingly enough, it's good in many ways. To begin with, artificial landscapes, which I invented sort of, are used in cinema all the time. We see mountains in the distance. They may be mountains, but they may be just formulae, just cranked on. Now it's very easy to do. It used to be very time consuming, but now it's nothing. Now look at that. That's a real lung. Now a lung is something very strange. If you take this thing, you know very well it weighs very little. The volume of a lung is very small. But what about the area of the lung? Anatomists were arguing very much about that. Some say that a normal male's lung has an area of the inside of a basketball [court]. And the others say, no, five basketball [courts]. Enormous disagreements. Why so? Because, in fact, the area of the lung is something very ill-defined. The bronchi branch, branch, branch. And they stop branching, not because of any matter of principle, but because of physical considerations, the mucus, which is in the lung. So what happens is that it's the way you have a much bigger lung, but if it branches and branches, down to distances about the same for a whale, for a man and for a little rodent.

Now, what good is it to have that? Well, surprisingly enough, amazingly enough, the anatomists had a very poor idea of the structure of the lung until very recently. And I think that my mathematics, surprisingly enough, has been of great help to the surgeons studying lung illnesses and also kidney illnesses, all these branching systems, for which there was no geometry. So I found myself, in other words, constructing a geometry, a geometry of things which had no geometry. And a surprising aspect of it is that very often, the rules of this geometry are extremely short. You have formulas that long. And you crank it several times. Sometimes repeatedly, again, again, again. The same repetition. And at the end you get things like that.

This cloud is completely, 100 percent artificial. Well, 99.9. And the only part which is natural is a number, the roughness of the cloud, which is taken from nature. Something so complicated like a cloud, so unstable, so varying, should have a simple rule behind it. Now this simple rule is not an explanation of clouds. The seer of clouds had to take account of it. I don't know how much advanced these pictures are, they're old. I was very much involved in it, but then turned my attention to other phenomena.

Now, here is another thing which is rather interesting. One of the shattering events in the history of mathematics, which is not appreciated by many people, occurred about 130 years ago, 145 years ago. Mathematicians began to create shapes that didn't exist. Mathematicians got into self-praise to an extent which was absolutely amazing that man can invent things that nature did not know. In particular, it could invent things like a curve which fills the plane. A curve's a curve, a plane's a plane, and the two won't mix. Well they do mix. A man named Peano did define such curves, and it became an object of extraordinary interest. It was very important, but mostly interesting because a kind of break, a separation between the mathematics coming from reality on the one hand and new mathematics coming from pure man's mind. Well, I was very sorry to point out that the pure man's mind has, in fact, seen at long last what had been seen for a long time. And so here I introduce something, the set of rivers of a plane-filling curve. And well, it's a story unto itself. So it was in 1875 to 1925, an extraordinary period in which mathematics prepared itself to break out from the world. And the objects which were used as examples, when I was a child and a student, of the break between mathematics and visible reality -- those objects, I turned them completely around. I used them for describing some of the aspects of the complexity of nature.

Well, a man named Hausdorff in 1919 introduced a number which was just a mathematical joke. And I found that this number was a good measurement of roughness. When I first told it to my friends in mathematics they said, "Don't be silly. It's just something [silly]." Well actually, I was not silly. The great painter Hokusai knew it very well. The things on the ground are algae. He did not know the mathematics; it didn't yet exist. And he was Japanese who had no contact with the West. But painting for a long time had a fractal side. I could speak of that for a long time. The Eiffel Tower has a fractal aspect. And I read the book that Mr. Eiffel wrote about his tower. And indeed it was astonishing how much he understood.

This is a mess, mess, mess, Brownian loop. One day I decided that halfway through my career, I was held by so many things in my work, I decided to test myself. Could I just look at something which everybody had been looking at for a long time and find something dramatically new? Well, so I looked at these things called Brownian motion -- just goes around. I played with it for a while, and I made it return to the origin. Then I was telling my assistant, "I don't see anything. Can you paint it?" So he painted it, which means he put inside everything. He said: "Well, this thing came out ..." And I said, "Stop! Stop! Stop! I see, it's an island." And amazing. So Brownian motion, which happens to have a roughness number of two, goes around. I measured it, 1.33. Again, again, again. Long measurements, big Brownian motions, 1.33. Mathematical problem: how to prove it? It took my friends 20 years. Three of them were having incomplete proofs. They got together, and together they had the proof. So they got the big [Fields] medal in mathematics, one of the three medals that people have received for proving things which I've seen without being able to prove them.

Now everybody asks me at one point or another, "How did it all start? What got you in that strange business?" What got me to be, at the same time, a mechanical engineer, a geographer and a mathematician and so on, a physicist? Well, actually I started, oddly enough, studying stock market prices. And so here I had this theory, and I wrote books about it, Financial prices increments. To the left you see data over a long period. To the right, on top, you see a theory which is very, very fashionable. It was very easy, and you can write many books very fast about it. (Laughter) There are thousands of books on that. Now compare that with real price increments. and where are real price increments? Well, these other lines include some real price increments and some forgery which I did. So the idea there was that one must able to -- how do you say? -- model price variation. And it went really well 50 years ago. For 50 years people were sort of pooh-poohing me because they could do it much, much easier. But I tell you, at this point, people listened to me. (Laughter) These two curves are averages. Standard & Poor, the blue one. And the red one is Standard & Poor's, from which the five biggest discontinuities are taken out. Now discontinuities are a nuisance. So in many studies of prices, one puts them aside. "Well, acts of God. And you have the little nonsense which is left. Acts of God." In this picture five acts of God are as important as everything else. In other words, it is not acts of God that we should put aside. That is the meat, the problem. If you master these, you master price. And if you don't master these, you can master the little noise as well as you can, but it's not important. Well, here are the curves for it.

Now, I get to the final thing, which is the set of which my name is attached. In a way it's the story of my life. My adolescence was spent during the German occupation of France. And since I thought that I might vanish within a day or a week, I had very big dreams. And after the war, I saw an uncle again. My uncle was a very prominent mathematician and he told me, "Look, there's a problem which I could not solve 25 years ago, and which nobody can solve. This is a construction of a man named [Gaston] Julia and [Pierre] Fatou. If you could find something new, anything, you will get your career made." Very simple. So I looked, and like the thousands of people that had tried before, I found nothing.

But then the computer came. And I decided to apply the computer, not to new problems in mathematics -- like this wiggle wiggle, that's a new problem -- but to old problems. And I went from what's called real numbers, which are points on a line, to imaginary, complex numbers, which are points on a plane, which is what one should do there. And this shape came out. This shape is of an extraordinary complication. The equation is hidden there, z goes into z squared, plus c. It's so simple, so dry. It's so uninteresting. Now you turn the crank once, twice, twice, marvels come out. I mean this comes out. I don't want to explain these things. This comes out. This comes out. Shapes which are of such complication, such harmony and such beauty. This comes out repeatedly, again, again, again. And that was one of my major discoveries was to find that these islands were the same as the whole big thing, more or less. And then you get these extraordinary baroque decorations all over the place. All that from this little formula, which has whatever, five symbols in it. And then this one. The color was added for two reasons. First of all, because these shapes are so complicated, that one couldn't make any sense of the numbers. And if you plot them, you must choose some system. And so my principle has been to always present the shapes with different colorings, because some colorings emphasize that, and others it is that or that. It's so complicated.

(Laughter)

In 1990, I was in Cambridge, U.K. to receive a prize from the university. And three days later, a pilot was flying over the landscape and found this thing. So where did this come from? Obviously, from extraterrestrials. (Laughter) Well, so the newspaper in Cambridge published an article about that "discovery" and received the next day 5,000 letters from people saying, "But that's simply a Mandelbrot set very big."

Well, let me finish. This shape here just came out of an exercise in pure mathematics. Bottomless wonders spring from simple rules, which are repeated without end.

Thank you very much."

(Applause)

Oct 14, 2010

"Animate" Graphic Presentation: Sir Ken Robinson's RSA talk, Changing Education Paradigms -great presentation AND content

The following video is an "Animate" of a talk by creativity expert Sir Ken Robinson at the RSA (Royal Society for the encouragement of Arts, Manufactures, and Commerce).  How do we educate our children to take their place in the economies of the 21st century, given that we can't anticipate what the economy will look like at the end of next week?

 FYI: An Animate is a video in which a talented illustrator draws images related to the content of a speaker's presentation. (It is a great way to engage visual thinkers, in my opinion.)

The video explains it all.

RELATED
The following video is the longer original presentation by Sir Ken Robinson, responding to the question about how change can happen in education, and what we might do to make it last:


Thanks to Ewan McIntosh for the link!


About the RSA:
"For over 250 years the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has been a cradle of enlightenment thinking and a force for social progress.  Our approach is multi-disciplinary, politically independent and combines cutting edge research and policy development with practical action. 
- We encourage public discourse and critical debate by providing platforms for leading experts to share new ideas on contemporary issues, through our public events programme, RSA Journal and RSA Comment.
- Our projects generate new models for tackling the social challenges of today.
- Our work is supported by a 27,000 strong Fellowship - achievers and influencers from every field with a real commitment to progressive social change."

Oct 12, 2010

Oh! No! Sony's "Mother of Remote Controls" for Google TV. 74 Buttons and Counting.

Today we switched from DISH to Time Warner Cable, and tonight I had to battle with a new remote control, the UR5U-8780L.  The experience with this remote led me to search for something better. What a coincidence!  In this day and age of touch-screens,  I was hoping for something better than....


Sony's Mother of Remote Controls!

-From the SonyStyle website: Television, meet internet.

I first learned of this complex addition to the world of TV/Internet surfing from an article and a video in a recent article in Engadget:  Sony's Google TV controller outed on ABC's Nightline (video) Ross Miller,10/5/10.  Harry Brignull also posted about the new controller- Sony, Sony, what have you done?
(Harry is a UX Consultant at Madgex, and author of the 90percent of everything blog.)



ABC Video, via engadget

It is 2010, and with TVs connected to the internet, we'll be interacting with content in ways we could only dream of in the recent past.  Interactive TV is here.  Do I really have to push a lot of buttons in order to have the best "interactive" experience?  




OTHER OPTIONS
Xfinity Remote Prototype for the iPad


Turn Your iPhone into a TV Remote Samuel Axon, Mashable/Apple
L5 Remote: Turn your iPhone or iPod touch into a universal remote control:
L5 remote


Not Yet Available:  Vizio's XRT100 touchscreen remote
Vizio_touch_remote.jpg

My Fancy New Remote, Instructions Included:

Update on Josh Blake, newly designated Microsoft Surface MVP

Josh Blake is the Tech Lead of the InfoStrat Advance Technology Group in DC.  He has been creating multi-touch applications Microsoft's Surface multi-user table-tops for a while. Recently, his team built a suite of applications designed for use by young children at a museum.  Below is a video demonstration of some of this work. It really looks exciting!


Microsoft Surface and Magical Object Interaction

Josh Blake's blog is called Deconstructing the NUI- for those of you new to this blog, NUI stands for Natural User Interface (also known as Natural User Interaction).  See his post, Microsoft Surface and Magical Object Interaction, for more information!

RELATED
Here is a plug for Josh Blake's book, "Multitouch on Windows"

Book Ordering Information

FYI:  InfoStrat  is hiring  WPF experts as well as Microsoft CRM and Microsoft SharePoint experts.


Microsoft Surface MVPs
Dr. Neil Roodyn
Dennis Vroegop
Rick Barraza
Joshua Blake





Power to the Pixel Cross-Media Forum Streaming Live from London Today! #PttP

Watch it now at http://www.powertothepixel.com

Right now, I'm watching a presentation about emerging game play the mobile game, Pandemic, which uses augmented layers that release story elements that are location-based. If you are in the US, be mindful of the time zone difference!


This is the info about the presentation that just wrapped up:


13.30 – 14.00
BUILDING A STORYWORLD

LANCE WEILER MD Seize the Media (USA)
This is an amazing time to be a storyteller. The democratisation of the tools to create, combined with rapid changes in media consumption mean that there are more ways to tell stories than ever before.  The creative possibilities are endless but where do you start? How do you extend the stories you want to tell beyond a single screen?
Lance Weiler, one of the leading experts on transmedia, will share how he designs and builds storyworlds that engage audiences whilst at the same time tap new forms of funding and revenue streams."


CURRENTLY STREAMING (9:00 EST)  -  Dance Adventures!



14.00 – 14.30CASE STUDY: THE LEGION OF EXTRAORDINARY DANCERS 
KEITH QUINN
 SVP Creative Development & Production, Paramount Digital Entertainment (USA)
Jon M. Chu’s The Legion of Extraordinary Dancers (The LXD) is the world’s first online dance adventure, released on Hulu in the US in July 2010, and currently available worldwide across multiple distribution platforms. This stunning project breaks boundaries in genre, format and platform and is a game-changer in the way that web series and the arts are presented online. Keith Quinn will present a case study of this huge online phenomenon, produced by Jon M. Chu and Hieu Ho in partnership with Agility Studios and distributed by Paramount.



CROSS MEDIA FORUM PROGRAM
http://www.powertothepixel.com/events-and-training/pttp-events/london-forum-2010/conference-12-oct


For your convenience, I've copied the program to this post:

Conference 12 October, NFT1 BFI Southbank

Power to the Pixel: The Cross-Media Forum
in association with the BFI London Film Festival
12 – 15 October 2010

How do the new ways that audiences are accessing and interacting with media change the way that stories are told, delivered and shared? How can powerful new tools and applications enable content creators – writers, directors, producers -  to reach far greater and diverse audiences? What are the new business and rights models that are emerging?  Who are the new stakeholders, financiers and partners of cross-media stories?
Power to the Pixel presents a day of keynotes, candid case studies and presentations from an array of world-class experts who are working at the vanguard of cross-media content creation, production and finance.
TICKETS CAN NO LONGER BE PURCHASED ONLINE. PLEASE ARRIVE IN PLENTY OF TIME IF YOU WOULD LIKE TO PAY ON THE DAY. ONLY CHEQUES (WITH A VALID BANK GUARANTEE CARD) OR CASH WILL BE ACCEPTED.
Please note that tickets are non-refundable.
CONFERENCE at NFT1, BFI Southbank
09.00 – 09.20
REGISTRATION, TEA & COFFEE
09.30 – 09.45
WELCOME & INTRODUCTION
LIZ ROSENTHAL Founder and Managing Director, Power to the Pixel
09.45 – 10.15
KEYNOTE PRESENTATION: THE GAME-IFICATION OF LIFE

MICHEL REILHAC Executive Director, ARTE France Cinéma (FR)
Reality is no longer perceived as stable, given and objective. Game dynamics are being applied to more and more dimensions of our daily lives. We want to be playful always, we want fun, we want constant changes and second and third and fourth chances… We want to start again when we die.
Now that social networks are part and parcel of our social system, geo-localisation is building itself as an added layer over everything as we speak. Riding on this new foundation, the next big wave may be the game-ification of the networks that the world has transformed itself into…
If so, the art of storytelling and experience design, as everything else, will be deeply and seriously re-shaped by this game layer. Michel Reilhac explores the possibilities.
10.15 – 10.45
KEYNOTE PRESENTATION: BABIES, BUNS AND BUZZERS

MIKE MONELLO Co-Founder Campfire, Co-Creator The Blair Witch Project (USA)
What 100 years of experiential entertainment can teach us about cross-media storytelling.
Calling all storytellers! Technical jargon, academic complexity, and marketing double-speak cloud the discussion around transmedia narratives, creating layers of complexity and confusion that frighten off even the bravest storytellers. Platforms and technology are constantly evolving but the principles that make transmedia stories so compelling to audiences and so rich with creative opportunities are quite simple, and they provide a framework for thinking about stories not bound to any single platform or media. Michael Monello, one of the producers of The Blair Witch Project and a Founder of Campfire, will explore these principles by looking back at some inspiring and funny examples from the last century of experiential entertainment.
10.45 – 11.00
BREAK
11.00 – 11.30
A PEEK INTO THE FUTURE: THE ADVERTISER’S PERSPECTIVE ON THE OPPORTUNITIES AND CHALLENGES CREATED BY DIGITAL CONVERGENCE
 
JEAN-PAUL EDWARDS Executive Director Futures, Manning Gottlieb OMD (UK)
The advertising industry has also been grappling with the implications of the convergence of media in a ubiquitous digital world. Advertisers have been looking at the shifts in technology and consumer behaviour over the past decade through consumer insight and modeling, to understand what people want to hear and where. Here we share our view of the drivers affecting change and where the opportunity for new revenue-generating models might exist over the next three to five years.
11.30 – 12.00
NEW BEDFELLOWS: TIPS FOR DIGITAL SUCCESS VIA ALTERNATIVE DISTRIBUTION MODELS & PARTNERS
WENDY BERNFELD MD Rights Stuff (NETH)
Wendy Bernfeld canvasses various different ways rights holders can monetise their programmes and/or finance new ones via new media.
She will present an overview of recent launches and trends in international online, mobile, handheld device and other new media video platforms, as well as recent cross-platform (transmedia) production and distribution trends. The discussion also distinguishes various emerging consumer and business models (including rental, subscription, ad-supported and sell-through/download-to-own).
12.00 – 12.30
DIGITAL SHIFT:  WRITING FOR TRANSMEDIA
 
MAUREEN McHUGH Co-Founder & Writer, No Mimes Media (USA)
For the last decade ARGs, transmedia, digital media have been seen as ways of promoting and extending films.  What if they’re more?  Just as talkies changed the landscape of filmmaking, technology is changing audience expectations – they want immersion, they want interaction.  Does that mean audiences want to make the story?  Not exactly.  But they certainly expect to impact it.  How does one write a dynamic, immersive, interactive experience where the film is just one part (and a static one at that)?
12.30 – 13.30
LUNCH BREAK
13.30 – 14.00
BUILDING A STORYWORLD

LANCE WEILER MD Seize the Media (USA)
This is an amazing time to be a storyteller. The democratisation of the tools to create, combined with rapid changes in media consumption mean that there are more ways to tell stories than ever before.  The creative possibilities are endless but where do you start? How do you extend the stories you want to tell beyond a single screen?
Lance Weiler, one of the leading experts on transmedia, will share how he designs and builds storyworlds that engage audiences whilst at the same time tap new forms of funding and revenue streams.
14.00 – 14.30CASE STUDY: THE LEGION OF EXTRAORDINARY DANCERS 
KEITH QUINN
 SVP Creative Development & Production, Paramount Digital Entertainment (USA)
Jon M. Chu’s The Legion of Extraordinary Dancers (The LXD) is the world’s first online dance adventure, released on Hulu in the US in July 2010, and currently available worldwide across multiple distribution platforms. This stunning project breaks boundaries in genre, format and platform and is a game-changer in the way that web series and the arts are presented online. Keith Quinn will present a case study of this huge online phenomenon, produced by Jon M. Chu and Hieu Ho in partnership with Agility Studios and distributed by Paramount.
14.30-15.00
CASE STUDYCOLLAPSUS 
TOMMY PALLOTTA Director & Producer (USA/NETH)
Markets fail, buildings collapse, empires end, but what about media? Is it also crumbling? Will a new form of media emerge which will break all boundaries of storytelling before it? Tommy Pallotta will walk you through his latest project Collapsus, which combines interactivity, animation, fiction and documentary.
Collapsus looks into the near future and shows you how the imminent energy transition affects a group of ten young people who appear to be caught up in an energy conspiracy. What will their world look like after the turbulent transition from fossil fuels to alternative energy sources? Interact and make decisions to avoid further blackouts; get a broader perspective by listening to the experts; or observe the consequences for everyday people through the fictional story.
15.00 – 15.15
BREAK
15.15 – 15.30
ADVENTURES IN INTERACTIVE VIDEO

STEVE CALLANAN, CEO wireWax (UK)
DAN GARRAWAY, wireWax (UK)
Steve and Dan present the potential of interactive video to create new types of storytelling experiences and find new ways to monetise video. Through the hyper linking, or “hot-spotting” of objects in video, consumers can access information relative to the people, places and products shown in their favourite tv shows, music videos or feature films simply by clicking on objects within the video frame itself.  With the ability to provide media owners, distributors and advertisers an unprecedented level of video viewership and consumer behaviour data, does this lead to a way of creating value around free delivery models?
15.30 – 15.45
ADVENTURES IN P2P

JAMIE KING, Co-Founder VO.DO (UK)
Jamie King has become a spokesperson for a growing movement promoting the possibilities of ‘free culture’ as a viable alternative for filmmakers and other cultural producers. Jamie updates us on the VO.DO project, launched in 2009, which works with creators to distribute free-to-share media via notable P2P sites and services including The Pirate Bay, Mininova and Vuze. Its aim is to develop an innovative P2P distribution platform whose reach can rival that of mainstream media.
15.45 – 16.15
CASE STUDIES: PRISON VALLEY AND WATERLIFE – ADVENTURES IN INTERACTIVE DOCUMENTARY
ROB MCLAUGHLIN Head of Digital & Interactive Content Production/Strategy, National Film Board of Canada (CAN)
JOEL RONEZ Head of Internet, ARTE France (FR)
Documentaries interpret and synthesize many sources of information to explain a situation or express a POV. How do interactive platforms enhance and transform the possibilities for documentary storytelling? What are the new financing models? The pioneering producer/financiers of two award-winning multi-platform interactive documentaries, Prison Valley from France and Waterlife from Canada, will demonstrate how these new formats are transforming the genre.
16.15 – 16.45
CASE STUDY: 
FINAL PUNISHMENT – WHEN YOUR AUDIENCE BECOME PLAYERS!
NUNO BERNARDO Producer & CEO, beActive (PORT)
Final Punishment is an Emmy nominated, multi-platform thriller series about eight women trapped in a mysterious prison compound. Convicted for murder, these women will be faced with the ultimate punishment: being killed in the same way they committed their crimes. Eight women, eight stories, eight crimes and only one way to find redemption: face their fears and avoid certain dead. Through several clues on the official website, associated blogs, text messages and e-mails, the audience is invited to enter the “Final Punishment” experience and help the inmates to escape by cracking the secret code that will open the prison door.
16.45 – 17.15
THE AUDIENCE TAKES CONTROL

An opportunity for the audience to ask questions to NUNO BERNARDO WENDY BERNFELDROB MCLAUGHLIN,MIKE MONELLOMICHEL REILHAC
17.15 – 17.20
CLOSING REMARKS
LIZ ROSENTHAL
17.30 – 20.00
POWER TO THE PIXEL DRINKS PARTY

12 OCTOBER 2010 – CONFERENCE, NFT1 BFI SOUTHBANKFollowed by an evening networking drinks reception
Freelance/Micro Companies (5 employees or less): £95 (excludes VAT and service fee)
Large company rate
 (more than 5 employees): £140 (excludes VAT and service fee)
12 & 13 OCTOBER 2010 – COMBINED TICKET (CONFERENCE + THE PIXEL PITCH)
Freelance/Micro Companies (5 employees or less): £120 (excludes VAT and service fee)
Large company rate
 (more than 5 employees): £180 (excludes VAT and service fee)