Dan Pink is the author of A Whole New Mind: Why Right-Brainers Will Rule The Future". He also is the author of DRiVE: The Surprising Truth About What Motivates Us".
In this talk, Dan Pink talks about research in the behavioral/social sciences that has been ignored by the business world. There is a mismatch between what science knows and what business actually does. Carrots and sticks are so 20th Century!
What really matters is the right-brain, creative, conceptual kinds of abilities, according to Pink. We are all dealing with the "candle problem". Old ways just won't, and don't work. What worries Pink, is that too mahny organizations are making decisions based on outdated, unexamined assumptions. The solution is not to do more of the wrong things, but to encourage autonomy, mastery, and purpose (in the service of something bigger than ourselves.) Do we want compliance, or engagement?
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