Cindy Chastain is a Creative Director, Experience Architecture at Rapp, a global, full-service agency in NYC. Her background is in screen-writing. She also is a film-maker and technology consultant. The video below is of her presentation at IXDA 2010. It is well worth the 47 minute watch!
Here is a quote from Nasir Barday's post on the IXDA blog about Cindy Chastain's presentation:
"Designing with a narrative in mind can make a difference between a product that merely functions well and a product that engages the minds, emotions and imaginations of users." Nasir Barday, IXDA 2/26/10
Here are a few quotes from the presentation:
"How can we, as designers, provide cues that will deepen that narrative connection?"
"What can we learn from the discipline of storytelling that will help us design for more meaningful and engaging product experiences?"
"If we can move away from thinking of products in terms of interfaces and start thinking of them as representations or environments, in which agents perform actions, we will get us to a place where we can design more fluid and engaging dialogues/experiences."
Cindy Chastain-Thinking Like a Storyteller from Interaction Design Association on Vimeo.
Near the beginning of this video, Cindy discusses the concept of the user's narrative, described as a stream of self-talk occurs when someone interacts with a design product. Two types of narratives are likely to occur. According to Cindy, this phenomenon was noted by cognitive scientists. One is narrative of use, and involves the person's self-talk about the products features and affordances. The other is a personal narrative, which focuses on what the product means, how it might fit into one's life, and how it might be used.