Allison Druin and the HCIL Team Win Emmy for Nick App: Outstanding Creative Achievement in Interactive Media-User Experience and Visual Design

I'd like to give a shout-out to Allison Druin and the team at the University of Maryland Human-Computer Interaction Lab (HCIL) for winning the Outstanding Creative Achievement in Interactive Media - User Experience and Visual Design award!  This is a new category of award for the Emmys.


The Nick App is free and available for the iPad, iPhone, iPod Touch, Windows 8, and Xbox Life.

Here is the scoop from the Emmys website:

"The Nick App is a branded experience that allows kids to watch and play Nick in unprecedented ways. This free App features a moveable tile layout that can be swiped in any direction, promoting discovery and exploration and offering kids instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content. It includes short-form videos of original skits, sketch and comedic bits, behind-the-scenes clips and photos from Nick stars and animated characters, full episodes, polls, new games, and surprising random hilarity. The Nick App supports the full Nickelodeon on-air line up as well as specials such as the annual Kids' Choice Awards. The App boasts new content daily and includes fun and funny interactive elements such as the "Do Not Touch" button that triggers an array of disruptive comedy and surprises. Nickelodeon's goal was to go beyond a typical app that offers free video viewing and instead offer more interactive content, games, and video not seen on television — whenever and wherever the user wants it." 

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Kid Design at the HCIL: Human Computer Interaction Lab, University of Maryland 
At the HCIL, children participate as co-designers, and are members of the Kidsteam. The Nick App was created with their input!

Allison Druin is an iSchool Professor & Chief Futurist for the Division of Research at the University of Maryland. She previously was the director of the HCIL has devoted much of her career to children and technology. 

Release:  Immersive and Interactive Digital Media Programs to Receive Emmys

Emmys Category Descriptions:  Outstanding Creative Achievement in Interactive Media 
(Multiplatform Storytelling; Original Interactive Program; Social TV Experience; User Experience and Visual Design)