Apr 12, 2014

Vodafone's "Firsts" Campaign: 2 Grandmas take their first flight; Neil Harbisson's Color Conducted Concert

Vodafone, a telecommunications company, was off of my radar until an endearing video crossed my path on Facebook today.  Vodafone Firsts is part of a global brand program, led by social media, that aims to inspire people to do things for the very first time. Vodafone's strategy seems to be working.

In the following video, An and Ria, two elderly women, take their very first plane trip together to Barcelona.  It is well worth taking 10 minutes to watch it!   The video also does a good job of showing how the women approach using newer technologies, such as a tablet/video phone -- and a VR flight simulator to prepare for the flight.

An & Ria's First Flight  



In the following video, Neil Harbisson uses technology to create a concert that is based on the transformation of color into music. The interesting thing is that Neil is color-blind and has a "cyborg" apparatus that interprets colors for him by converting them into music/sounds. Vodafone provided him with an amazing creative opportunity.  

For more videos and behind-the-scenes information, see the full story on the Vodafone Firsts site, and also the TED Talk video on this post.

Neil Harbisson's First Color Conducted Concert Trailer


Neil Harbisson's TED Talk:  I listen to color



RELATED
Vodafone Firsts
Vodafone Corporate Site

Vodafone Americas Foundation:  "Mobile for Good"
Vodafone's 2013 Wireless Innovation Project's competition winners pushed the envelope to create new ways of using mobile technology and sensors for health and environmental monitoring.
ColdTrace: Wireless Vaccine Monitoring
MoboSens: Mobile Water Sensor
G-Frensel Cellphone Spectrometer (optical spectroscopy)



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