Here is some of the promotional information from the Violet website:
"Mir:ror makes your everyday objects interactive, intelligent, communicant. Stick RFID Ztamps on them and show them to the Mir:ror: your keys will send e-mail to tell someone you’ve got home, your pills know when you’ve swallowed them, your toys play videos… Thousands of uses you can easily program through a Website."
"Nano:ztags are lovable micro-rabbits with a RFID Ztamp in their tummy. Program them to play any content or application you choose each time you show them to a Nabaztag:tag or Mir:ror."
(Also posted on the Technology Supported Human-World Interaction blog)