May 5, 2009

McDonald's Digital Signage "Interaction" in Piccadilly Circus

McDonald's has launched a fun approach to interactive marketing in the UK. The following video shows passers-by interacting with the content of a large digital billboard in Piccadilly Circus. Watch all of the poses!





Advertising without the annoyance. Cute.

McDonald's Piccadilly Circus Flickr Group

Tony & Earmuffs by Monty Verdi.
Umbrella by Monty Verdi.


Weights by Monty Verdi.Bowler hat by Monty Verdi.
_MG_4286 by Wéi Jìng (Michael).


I can see this concept spreading. Outdoor signage is going digital, and the web will connect it all!
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