McDonald's Digital Signage "Interaction" in Piccadilly Circus

McDonald's has launched a fun approach to interactive marketing in the UK. The following video shows passers-by interacting with the content of a large digital billboard in Piccadilly Circus. Watch all of the poses!

Advertising without the annoyance. Cute.

McDonald's Piccadilly Circus Flickr Group









I can see this concept spreading. Outdoor signage is going digital, and the web will connect it all!