On the website, you can manipulate the model with your mouse (or finger on a touch-screen). You can go straight to the website and get started by unzipping the guy's jacket and spinning him about, or take a look at the video below. Better yet, do both!
You can download the video, pictures, and music from the Wrangler Blue Bell website!
The link to the Bluebell Jeans interactive website was found on Richard Leggett's On New Media blog post. The post has a few great links and is worth reading: The World is Moving to HTML 5 and Other Flights of Fancy
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