Tracy's post provides a good overview of MediaStorm's business model, which has four main components - multiple platform publication, project-specific multimedia agency, an interactive production studio, and evangelism/training. I think that MediaStorm's business model will hold well for the future, given the rapid changes in technology, journalism, and cross-platform interactive media. Despite the economic downturn, MediaStorm had their best year, according to Tracy.
Below is an example of what you'll find on the MediaStorm website:
Common Ground (excerpt)
Photographer: Scott Strazzante
The full Common Ground project can be viewed at http://mediastorm.org/0023.htm
"On July 2, 2002, Jean and Harlow Cagwin watched as their home — the last remnant of their 118-acre cattle farm in Lockport, Illinois — was torn down clearing the way for a new housing development. Several years later, Ed and Amanda Grabenhofer and their four children moved into the new Willow Walk subdivision, their house just yards from where the Cagwin's home once stood.
Common Ground introduces us to the lives touched by this land, as photographer Scott Strazzante takes us on a visual journey exploring the differences and similarities of these two families while simultaneously asking us to look at what is common among us all."
What I liked about the videography and photography is how the photography juxtaposed similar pictures depicting the commonalities between the older couple who once lived on the farmland that was transformed into the suburban home for young families.
RELATED
ABOUT MEDIASTORM (from the MediaStorm website)
"Originally founded in 1994 at the University of Missouri School of Journalism, MediaStorm relaunched in March of 2005 with a focus on creating cinematic narratives for distribution across a variety of platforms.
In November 2005, MediaStorm premiered its award-winning multimedia publicationhttp://mediastorm.org. Utilizing animation, audio, video and the power of still photography, we publish diverse narratives that speak to the heart of the human condition.
MediaStorm is widely recognized for the quality editorial work we've produced for our many clients. We have created award-winning multimedia projects, interactive applications, and web sites for media companies, foundations and advocacy groups. Our clientele includes Starbucks, Council on Foreign Relations, and National Geographic Magazine. MediaStorm projects have also appeared on numerous websites including MSNBC, Slate, NPR and Reuters and have been broadcast on PBS..."
"MediaStorm is a multimedia production studio based in Brooklyn, New York and collaborating virtually with creative resources around the globe. MediaStorm's principal aim is to usher a new era of multimedia storytelling, via our publication, our advanced workshops and our industry-leading production and consulting services. The people we hire and the culture that we have created for quality and innovation at MediaStorm are the keys to our success."
MediaStorm Founder Brian Storm advises journalism community to partner and collaborate
Tracy Boyer, Innovative Interactivity, 2/17/10
Bloggers: If you link to MediaStorm, be sure to send an email to info@mediastorm.org with your URL.
Some of my previous posts about multimedia/digital storytelling:
Visual Literacy and Multimedia Literacy Quotes
The Importance of Storytelling and Multimedia Content-Updated
Digital Storytelling Platforms and Multiple Perspectives: A look at the work of Jonathan Harris - food for thought for interactive timeline design.
Two Interesting Posts: Colin Mulvany "Will the touch tablet save professional journalism?" & Michael Arrington -"The End of Hand Crafted Content"
Umajin Creative - Digital Storytelling for Interactive Whiteboard or Touch Screen- free demo available.
Resources for the (therapeutic) use of digital and multimedia storytelling & social stories for children and teens.
No comments:
Post a Comment