Jul 25, 2010

Online Lego Universe: "Lego tries to construct a new empire with pixels, not plastic" (David Kushner, IEEE Spectrum)



The July issue of IEEE Spectrum is full of articles for techies and the tech-curious. Although the cover article, The Chrystal That Will Change Everything" is intriguing, the article that caught my eye was Building the Lego Universe Online, by David Kushner. 

Photo: Holly Lindem; LEGO Sculpture: Nathan Sawaya, in Building the Lego Universe Online, David Kushner, IEEE Spectrum, July 2010

"...unlike traditional Lego play, the online version will offer unprecedented opportunities for players to share and interact. The sprawling Lego fantasyland will be able to support more than half a million "brick heads" from around the world. Each player will start by assembling a personal Lego miniature figure to serve as his or her avatar. Players can then venture into the live Lego Universe, where forces of chaos and destruction—monsters such as the Darklings—threaten to destroy the Land of Imagination."    -David Kushner

SCREENSHOT: LEGO Universe
Nathan Sawaya, the artist behind the creation in the above picture of a boy and a laptop, is known for his life-size LEGO sculptures, is one of just nine LEGO Certified Professionals. 


The LEGO Universe website has media resource section that includes game screenshots, videos of game-play, pictures of concept art, wallpaper downloads, and information for the press.


Video courtesy of joystiq BETA:
LEGO Universe trailers rebuild our capacity to love. Griffen McElroy, July 23, 2010

No comments: