Kathy Sierra's Awesome Words of Wisdom: Video from Business of Software (in a 2.0-3.0 world)

Is your product, service, or company awesome in the eyes of your beholders? Do you help foster "self-awesomeness" among your users, customers, readers, or audience?

The wisdom of a social media consultant won't sustain core innovation. In this video, Kathy Sierra talks about how to reverse engineer sustainable passion. What superpowers do you give your users? Watch the video to learn about a model that helps people get better. 

The video is about an hour, but worth your time:

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Kathy Sierra is involved with theCreating Passionate Users website, where the bloggers "are all facinated by brains, minds and what science can tell us about the practice of making users passionate about their lives and tools. She is one of the co-creators of the Head First books from O'Reilly. I first learned about Kathy Sierra when I was taking a Java programming class on-line, and needed more resources. She created the JavaRanch website,"a friendly place for Java greenhorns"

By the way, the Head First books are great resources for people who are tech-curious and have an urge to learn to code. I love Head First books and have several on my reference shelves.

Thanks to Lukas Mathis for the link.

"...People are not into your tool, they are into what the tool enables." - Kathy Sierra
"Make them smarter." - Kathy Sierra

Business of Software website
Head First Bloggers' Reading List