3D Multimedia Holiday Projection on Buildings in Amsterdam's City Center: Enjoy!

Info from Muse Amsterdam's YouTube channel, musedigital:


"On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems."


Agency: Muse Amsterdam (www.muse.nl)


Production: MrBeam, Mickey Did It, BeamSystems.

(via Ambient Content)