Jan 21, 2011

Quick Link: Bill Gerba's Updated Graphic of the Digital Signage Ecosystem, 2011

This might interest readers who are interested in digital signage and DOOH (Digital Out-of Home):


Bill Gerba is the author of Wirespring's Digital Signage Insider blog and his articles are worth taking the time to read.  I especially like the way he's conceptualized the world of digital signage.  He includes a graphic from 2008 and rolls out an updated version that shows how things have changed in the industry over the past few years. 


Visualizing How to Add Value to the Digital Signage Ecosystem
Bill Gerba, The Digital Insider, 1/21/11




As I read Bill's post, it occurred to me that the changes represented in the 2011 graphic are similar to those occurring in other technology-related areas.  Things are changing rapidly and it is not always easy to conceptualize things on the fly.  It is helpful to understand complexity through an ecosystems model, in my opinion.







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