Jan 15, 2011

Saturday Quick Links: Digital Signage and Digital Out of Home (DOOH), via The Digital Signage Insider, Digital Signage Today, and more

The links:

Walmart and Microsoft Talk Up Digital Signage at the NRF
Bill Gerba, The Digital Signage Insider, 1/14/11
Wirespring


NRF: Walmart unveils ROI data for in-store digital signage campaigns
James Bickers, Digital Signage Today, 1/10/11


"C-Tailing" (Converged Retailing)  - NCR
NRF: Convergent technologies on the retail horizon
Cherrhy Butler, Digital Signage Today, 1/11/11

RELATED
Connecting Your Business to Devices and Customers with Windows Embedded

View more presentations from Microsoft Windows Embedded.
Barb Edson, Sr. Director of Marketing, Windows Embedded



Here are a few resources related to this topic:


(LocaModa blog)

LocaModa's whitepapers
Blogs:

COMMENT
Designers and developers need to think about off-the-desktop technologies as a new form of the web/internet.  Information architects who understand interactive media/transmedia, cross-display/device, cross-platform, and interaction design within a broader context are sorely needed in this space.  


The presentation below, by Chris Thorne, Lead Information Architect and User Experience Consultant working for the BBC, provides a good overview about this topic:
Over the past months I've been gathering video and photos of my encounters and interactions with digital signage as a consumer/customer/user during my every-day activities such as shopping, traveling, vacationing, and so forth, which will be included in a post or series of posts in the near future.   


I have content related to interaction with various QR tags,  interactive kiosks, interactive displays and TV on a cruise ship, an interactive touch screen at J.C. Penny, and more.  If you are a regular reader of this blog, you know that my interests include user experience of DOOH, interactive displays in public spaces, and so forth.  


Note:  Despite all of the technological innovations in this converging field, issues related to context, usability, and accessibility are not consistently addressed from a broader systems point of view.

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