Saturday Quick Links: Digital Signage and Digital Out of Home (DOOH), via The Digital Signage Insider, Digital Signage Today, and more
The links:
Walmart and Microsoft Talk Up Digital Signage at the NRF
Bill Gerba, The Digital Signage Insider, 1/14/11
Wirespring
NRF: Walmart unveils ROI data for in-store digital signage campaigns
James Bickers, Digital Signage Today, 1/10/11
"C-Tailing" (Converged Retailing) - NCR
NRF: Convergent technologies on the retail horizon
Cherrhy Butler, Digital Signage Today, 1/11/11
RELATED
Connecting Your Business to Devices and Customers with Windows Embedded
View more presentations from Microsoft Windows Embedded.
Barb Edson, Sr. Director of Marketing, Windows Embedded
Barb Edson, Sr. Director of Marketing, Windows Embedded
Here are a few resources related to this topic:
(LocaModa blog)
LocaModa's whitepapers
Blogs:
Designers and developers need to think about off-the-desktop technologies as a new form of the web/internet. Information architects who understand interactive media/transmedia, cross-display/device, cross-platform, and interaction design within a broader context are sorely needed in this space.
The presentation below, by Chris Thorne, Lead Information Architect and User Experience Consultant working for the BBC, provides a good overview about this topic:
Over the past months I've been gathering video and photos of my encounters and interactions with digital signage as a consumer/customer/user during my every-day activities such as shopping, traveling, vacationing, and so forth, which will be included in a post or series of posts in the near future.
I have content related to interaction with various QR tags, interactive kiosks, interactive displays and TV on a cruise ship, an interactive touch screen at J.C. Penny, and more. If you are a regular reader of this blog, you know that my interests include user experience of DOOH, interactive displays in public spaces, and so forth.
Note: Despite all of the technological innovations in this converging field, issues related to context, usability, and accessibility are not consistently addressed from a broader systems point of view.
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