"Does TV Content Work on DOOH" - Words of Wisdom from Bill Gerba

Bill Gerba blogs about DOOH, which stands for "Digital-Out-of-Home", focusing on displays and kiosks in public spaces that offer dynamic and/or interactive content, usually for the purpose of advertising and marketing.   If this is an area that interests you, take a look at Bill Gerba's most recent post, "Does TV Content Work on DOOH?  Maybe, Maybe Not" - WireSpring: Digital Signage Insider (9/24/10)


Gerba refers to a "Marketing Funnel" graphic to illustrate some of his points.  Six of the seven concepts represented in the graphic, shared below, might be useful to think about for people working in the field of public displays for purposes other than advertising or marketing:





Most of us have noticed that there are many more large-screen displays around.   Some displays intrusively attempt to grab your attention through loud and garish informercial-like content.   Some are designed to be interactive and pleasant, but go un-noticed by passers-by at all!   


There still is a long road to go.


The good news is that a small (and growing) number of scholarly researchers are focusing their attention to displays situated in public spaces, as mentioned in my previous post, "PD-NET Project: Exploring large-scale networks...of pervasive public displays."

DYI multi-touch...

If you follow this blog, you know I like to share what people are doing with multi-touch and related natural user interfaces/interaction. In this post, I'd like to share an article about two students who decided to build and market a multi-touch table- the article below explains the story in-depth, and video shows the nuts and bolts.


Enterprising roomates build multi-touch LCD, market their business to West Coast*
Walter Valencia, Collegiate Times 12/1/09

According to the above article, Aaron Bitler and Brady Simpson they were inspired by CNN's Magic Wall during the 2008 election.  Bitler and Simpson learned more about natural user interface/interaction during a presentation in a business class that featured a video about the Microsoft Surface table and natural user interface technologies.  They formed a company, 3M8,  to build and market mutli-touch display/tables.

Vision x32 from Aaron Bitler on Vimeo.

From what I can tell, it looks like Bitler and Simpson relied on the DYI information and support from the NUI-group website to carry out their ideas. Bitler and Simpson met with representatives of 22Miles, a company located in San Jose that provides interactive solutions, including multi-touch, for web, mobile, and touch screen implementations.

I'll post more about 22Miles in an upcoming post.

Until then, take a look at 22Miles' promo video, featuring a huge 3D interactive multi-touch heart:

Interactive Marketing, Retail, and Multi-touch: Here's Lots of Video Clips from EyeClick

A reader brought to my attention the work of EyeClick, an interactive multimedia advertising company that has been around for a few years. They create interactive floors, and use "intuitive body motion with floors and surface areas".

-EyeClick

I've included several videos below, but for more information and related details, check out EyeClick's product page, which has a nice showreel, and information about the benefits of interactive marketing.










EyeClick appears to be similar to lm3labs, a company I've posted about previously.

Thanks, Paul Glen for the link!