Focused on interactive multimedia and emerging technologies to enhance the lives of people as they collaborate, create, learn, work, and play.
Dec 24, 2009
About Digital Out of Home
"Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It's one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011....as with many emerging media channels, DOOH is a bit of a gray area in terms of what type of agency should own strategy, planning, and buying. A traditional agency because TV spots can be repurposed? The OOH shop because it's just a digital version of a billboard? The interactive shop because it's digital, often interactive, and highly measurable? Or will a new class of DOOH specialty shops emerge to deliver services explicitly for the channel? This lack of clarity creates uncertainty and
hesitation in advertisers."
-Jeremy Lockhorn, ClickZ 7/13/09 Digital Out-of-Home Landscape Brief (pdf)
This is an industry that is beginning to take off, just as internet-based advertising and web-design/user experience did during the 1990's. The number of players, and potential players, is growing.
For more information, resources, and links, see the rest of the post: What is DOOH and Why Should We Care?
(The World Is My Interface)
Posted by
Lynn Marentette
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment