Public Media 2.0: Dynamic, Engaged Publics Full Report pdf
Center for Social Media, School of Communication, American University
"Multi-platform, participatory, and digital, public media 2.0 will be an essential feature
of truly democratic public life from here on in. And it’ll be media both for and by the
public. The grassroots mobilization around the 2008 electoral campaign is just one
signal of how digital tools for making and sharing media open up new opportunities
for civic engagement.
But public media 2.0 won’t happen by accident, or for free. The same bottom-line logic
that runs media today will run tomorrow’s media as well. If we’re going to have media
for vibrant democratic culture, we have to plan for it, try it out, show people that it
matters, and build new constituencies to invest in it.
The first and crucial step is to embrace the participatory—the feature that has also been most disruptive of current media models. We also need standards and metrics to define truly meaningful participation in media for public life. And we need policies, initiatives, and sustainable financial models that can turn today’s assets and experiments into tomorrow’s tried-and-true public media.
Public media stakeholders, especially such trusted institutions as public broadcasting, need to take leadership in creating a true public investment in public media 2.0."
Action Agendas
"Public media institutions and makers need to develop a participatory national network and platform; to cross cultural, social, economic, ethnic, and political divides; to collaborate; and to learn from others’ examples, including their mistakes.
• Policymakers need to create structures and funding to support national coordination of public media networks and funding for production, curation, and archiving; to use universal design principles in communications infrastructure policy and universal service values in constructing and supporting infrastructure; to support lifelong education that helps everyone be media makers; and to build grassroots participation into public policy processes using social media tools.
• Funders can invest in media projects that build democratic publics; in norms setting, standardization of reliability tools, and impact metrics; and in experiments in media making, media organizations, and media tools, especially among disenfranchised communities."
Some key points from the article:
Five fundamental ways that people's media habits are changing - The Five Media Habits:
Choice
Conversation
Curation
Creation
Collaboration
Trends with possibilities for public media 2.0:
Ubiquitous video (choice, creation, collaboration)
Powerful databases (curation, creation)
Social networks as public forums (conversation, collaboration)
Locative media (choice, creation)
Distributed distribution (choice, curation)
Hackable platforms (creation, collaboration, curation)
Accessible metrics (creation, curation)
Cloud content (choice, creation)
Pervasive gaming (choice, collaboration)
RELATED
Eight Public Media 2.0 Projects That Are Doing it Right
Jessica Clark, Mediashift, 10/6/09
("MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.")
The intersection of media literacy and public media 2.0
Katie Donnelly, Public Media 2.0, 10/16/09
VoiceThread "VoiceThread is a powerful new way to talk about and share your images, documents, and videos"
I'll update this post with some of my thoughts/reflections about Public Media 2.0 and interactive multimedia content development.
"Multi-platform, participatory, and digital, public media 2.0 will be an essential feature
of truly democratic public life from here on in. And it’ll be media both for and by the
public. The grassroots mobilization around the 2008 electoral campaign is just one
signal of how digital tools for making and sharing media open up new opportunities
for civic engagement.
But public media 2.0 won’t happen by accident, or for free. The same bottom-line logic
that runs media today will run tomorrow’s media as well. If we’re going to have media
for vibrant democratic culture, we have to plan for it, try it out, show people that it
matters, and build new constituencies to invest in it.
The first and crucial step is to embrace the participatory—the feature that has also been most disruptive of current media models. We also need standards and metrics to define truly meaningful participation in media for public life. And we need policies, initiatives, and sustainable financial models that can turn today’s assets and experiments into tomorrow’s tried-and-true public media.
Public media stakeholders, especially such trusted institutions as public broadcasting, need to take leadership in creating a true public investment in public media 2.0."
Action Agendas
"Public media institutions and makers need to develop a participatory national network and platform; to cross cultural, social, economic, ethnic, and political divides; to collaborate; and to learn from others’ examples, including their mistakes.
• Policymakers need to create structures and funding to support national coordination of public media networks and funding for production, curation, and archiving; to use universal design principles in communications infrastructure policy and universal service values in constructing and supporting infrastructure; to support lifelong education that helps everyone be media makers; and to build grassroots participation into public policy processes using social media tools.
• Funders can invest in media projects that build democratic publics; in norms setting, standardization of reliability tools, and impact metrics; and in experiments in media making, media organizations, and media tools, especially among disenfranchised communities."
Some key points from the article:
Five fundamental ways that people's media habits are changing - The Five Media Habits:
Choice
Conversation
Curation
Creation
Collaboration
Trends with possibilities for public media 2.0:
Ubiquitous video (choice, creation, collaboration)
Powerful databases (curation, creation)
Social networks as public forums (conversation, collaboration)
Locative media (choice, creation)
Distributed distribution (choice, curation)
Hackable platforms (creation, collaboration, curation)
Accessible metrics (creation, curation)
Cloud content (choice, creation)
Pervasive gaming (choice, collaboration)
RELATED
Eight Public Media 2.0 Projects That Are Doing it Right
Jessica Clark, Mediashift, 10/6/09
("MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.")
The intersection of media literacy and public media 2.0
Katie Donnelly, Public Media 2.0, 10/16/09
VoiceThread "VoiceThread is a powerful new way to talk about and share your images, documents, and videos"
I'll update this post with some of my thoughts/reflections about Public Media 2.0 and interactive multimedia content development.
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