Dec 1, 2012

LINK: Mobile's Role in a Consumer's Media Day: Smartphones and Tablets Enable Seamless Digtal Lives -Study by ABIresearch (IAB Mobile)

I've been reflecting on how much I do things differently, now that I'm surrounded by digital devices throughout the day - and also surrounded by other people, who are also linked to more than one device or screen.

More often than not, we are all connected to the web, or at least one person/device away!

I don't think we've figured out the "seamless digital lives" part!

MOBILE'S ROLE IN A CONSUMER'S MEDIA DAY: Smartphones and Tablets Enable Seamless Digital Lives (pdf)
(An IAB Mobile Center of Excellence Research Project)

Web Version

Press Release:
Tablets & Smarphones Generate Strong Ad Engagement, According to IAB Mobile Research
IAB Media Contact:  Laura Goldberg  7/16/12



Credit:  IAB, via Flat World Business


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