Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Apr 7, 2014

A New Twist to Infoviz: iPad Magic and Card Tricks to Convey Positive Stats About Stockholm

I came across a new twist to information visualization, featuring the creativity of magicians.  They were called to create short videos to promote the city of Stockholm, Sweden.  The use of magicians to convey the "magic" of Stockholm and the economic climate in Sweden was brilliant!  

It might be difficult for "pure" capitalists to understand how Sweden, with such high taxes, can provide an economic environment that supports innovation, capitalistic ventures, and a high standard of living while maintaining an efficient "welfare state".   

For those who live in Sweden, it just might be to the "magic" of the Nordic Model, an economic approach that combines capitalism with social welfare and good stewardship among government officials.   

If everone is healthy, the economy is healthy, right?   Swedish citizens feel that their high tax dollars are well-spent, and also well-managed, which is not always the case in other countries, especially in highly populated regions.

Not all is rosy in Sweden - there were riots last by "disaffected" youth last year, as the youth unemployment rate is high.  Despite the problems, there are are a number of countries who are considering the adoption of the Nordic Model.   The Economist's special report about the Nordic model has an interesting quote:  

Goran Persson, a former Swedish prime minister, once compared Sweden's economy with a bumblebee---"with its overly heavy body and little wings, supposedly it should not be able to fly--but it does."

The following video features Charlie Caper and Erik Rosales, of D1Gits, using iPads and creative magic to convey the positive economic statistics related to doing business in Stockholm:




In their most recent video to promote Stockhomlm,Charlie and Erik take it one step further, by using visualizations that seamlessly interact between iPads and a whiteboard:


In the video below, a magician spouts out interesting facts about the multiple benefits of living in Stockholm, Sweden while performing a number of card tricks to illustrate his points.


When I think about information and data visualization and Sweden, the first person that comes to mind is Hans Rosling, of Gapminder, and his talent at telling stories through interactive, animated data visualization.  As you can see from the video, an entertaining, story-telling approach to information visualization is effective!


RELATED AND SOMEWHAT RELATED
The secret of their success:  The Nordic countries are probably the best-governed in the world     2/2/13, Special Report, The Economist
Practical lessons for business from the Nordic Model
Anne Lise Kjaer, Futurist - 9/2013, SME Magazine
The Nordic Model (pdf) 
2007 MIT Department of Economics
What Can the United States Learn from the Nordic Model?
Daniel J. Mitchell, 11/5/07, The CATO Institute
Charlie Caper and Erick Rosales: Using Magic to Introduce Stockholm
The World By Road Collective, 3/2012
Charlie Caper, Magician
Hans Rosling's TED-talk videos 
Gapminder

Dec 9, 2010

Plug for Computer Science in Education Week: Informative series of short video clips, resources, and links to promote understanding of the importance of computer science and related fields

This week is Computer Education in Education Week, part of an effort of ACM (Association for Computing Machinery) and CSTA (Computer Science Teachers Association) to promote awareness of the importance of computer science education in K-12 education. CSTA developed a series of short videos to share with students as part of this effort. The videos highlight the multitude of ways that computer scientists impact our world. In my opinion, the videos would be appropriate for sharing with parents, teachers, school counselors, school administrators, and school board members.

Computer Science and Entertainment


Computer Science and the Environment


Computer Science and Communications


Computer Science and Medicine


Computer Science and Empowerment


To dig deeper into this topic, read Running On Empty: The Failure to Teach K-12 Computer Science in the Digital Age (pdf)

RELATED
CSEd: Computer Science in Education Week
Computing in the Core
Computer Science in Education Facebook Page
Anita Borg Institute for Women and Technology
ACM/CSTA's Recommendations
A Model Curriculum for K-12 Computer Science (PDF)
Google: Exploring Computational Thinking
ACM Computing Careers Website

Cross-posted on the Tech Psych blog.

Jun 3, 2010

For a smile: Revisiting the Past: IBM and Muppet Films (via my nephew)

My nephew shared a link to a post about the IBM Muppet Show on the Technologizer blog, so I followed the link and decided the topic was worthy of a quick post.

IBM Muppet Show
-IBM Muppet Show,  Technologizer  Harry McCracken  5/31/10

Cookie Monster and a Fully Computerized Coffee Machine
"A computerized coffee machine is a great boon to mankind"


A look at a promo for old IBM technology, produced by Jim Henson.
"IBM can help you with the time it takes to do the paperwork"
"Machines Should Work, People Should Think."


MUPPET MEETING FILM PROMO


Kermit the Frog on the topic of successful selling, for IBM:



RELATED
Welcome Aboard: A Muppet Cruise to Computer Literacy
(Game produced for Broderbund for the Commodore 64)

Feb 7, 2010

Gigantic Social Interactive Direction Sign in London: Nokia's promotion of the free Ovi Maps application.

I meant to post this a while ago and forgot about it. A huge digital arrow sign was installed over London to promote Nokia's free Ovi map navigation system. It was up and active for two weeks. People could interact with the sign by sending it a message from their phones. See the videos below for more details!
SDC10688
-My Nokia Blog


The World's Biggest Signpost from adghost on Vimeo.

Notice how the people who see the signpost use their mobile phones to take pictures and share with their friends.

I found a similar video on the Infosthetics blog:


"This gigantic, interactive signpost sponsored by Nokia Ovi Maps in the form of a dynamically rotating electronic LED screen allows passers-by to send in their favorite location and coordinates via text or email. The giant pointer, hung on a 60 ton construction on height of 50m, then automatically rotates to the given direction and displays the submitted description to the world."