Times are changing faster than we can change the buzzwords that convey this change. Social Media. Spreadibility. Immersive Journalism.
Henry Jenkins, the Provost's Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California, recently moderated a panel on the topic of social and technological innovations in social media. If you are in the mood for reflection, the videos below of the panel presentations are worth a look. Topics covered include on-line social networks, 3D virtual worlds, immersive journalism, social computing research, "stickiness moving to spreadable", and more.
If you are in a rush, the following article provides an overview of the panel discussions, along with key quotes from the various participants:
Annenberg panels explore "Social Media: Platform or Provocation for Innovation?
Lara Levin, Student Writer, USC Annenberg News 11/16/09
Session 1- Video Social Media: Platform or Provocation for Innovation?
Session 2 - Implicatons of Social Media for Business, Learning and Institutional Development
Description from the USC Annenberg YouTube Channel:
Nov. 5, 2009: "Implications of Social Media for Business, Learning and Institutional Development"
"As part of the week-long visit by and dialogue with Annenberg Innovator in Residence Dr. Irving Wladawsky-Berger, Dean Ernest J. Wilson III hosts a half-day conference titled "Social Media: Platform or Provocation for Innovation?" In this panel, "Implications of Social Media for Business, Learning and Institutional Development" experts from USC Annenberg and IBM will explore recent innovations and future trends in the social media space as well as industry responses to these developments. The rate of innovation in social media has been staggering in recent years. The result is a substantially different media landscape than one confronted by media organizations even five years ago. The conversation will focus on both the demands of the new media marketplace and the barriers that organizations are likely to face in attempting to meet these demands. In addition to Wladawsky-Berger, panelists include USC Annenberg faculty members Henry Jenkins, Jonathan Taplin, Dmitri Williams, Marc Cooper, executive in residence David Westphal and research fellow Nonny de la Peña. They will be joined by IBMs Steve Canepa, general manager for media and entertainment and Julia Grace, software engineer and Melissa Cefkin, ethnographer and research scientist."