I learned about the Vodafone Symphonia video through Henry Jenkins. If you haven't heard of him by now, and you've found your way to this post, you should!
Henry Jenkins co-founded the Comparative Media Studies Program at MIT, and now is the Provost's Professor of Communications, Journalism, and Cinematic Art at the University of Southern California.
Be sure to read Henry's recent blog post, Strange Overtures: Vodafone, Tchaikovsky, Ernie Kovacs and the "Wowness" of New Media, focuses on how joyful it is to receive a delightful gifts, such as the VodaFone video, and how this sent to him by a former student. In this post, he relates this experience to some of his thoughts from his recent book, The Wow Climax: Tracing the Emotional Impact of Popular Culture.
I came across the link to the video through Facebook, since Henry decided to circulate the video. (I'm really Henry Jenkin's FAN.)
FYI: Today, 11/6/09, 12:00 PM - 1:00 PM, Henry is participating in a free webinar, "Moving from "Sticky" to Spreadable": The Antidote to "Viral Marketing" and the Broadcast Mentality".
VodaFone Symphonia
The Making of the Vodafone Symphonia
The Making of the Vodafone Symphonia Part II
RELATED
Vodafone's Symphonia Website
(You can download the full track of the Symphonia and the 53 ringtones)
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