More Tablets, More Mobile, More Social. On The Media's The Facebook Show, Adobe's Social 'Metrics, not Myths' Campaign UPDATE2

I've been thinking about giants like Google and Facebook and how they have been slow to figure out how to adapt to the rapid adoption of mobile technologies, such as tablets and smartphones, among their users/ad viewers/consumers.  

Social media marketing is a somewhat uncharted territory, and the landscape is much different from the "push" media environment of television in days past.  

Here is what came across my path today on this topic:

This morning I was delighted to listen to "The Facebook Show". produced by On The Media.  I've embedded it below for your listening pleasure:

THE FACEBOOK SHOW



When I got home, I turned on the TV as I put away groceries, and viewed the Adobe's recent ad, "The Slap", which is meant to convince people that there is a way to measure the ROI  of ad campaigns utilizing social media.  It is part of the Metrics Not Myths series. 


I've embedded a few of the episode below.   (I'd rather see the creative effort focus on an anti-bullying campaign, but that is another story.)

Warning, watching these ads while contemplating digital media consultants and marketing buzzwords might be painful!    

"Today, we launched a brand new marketing campaign we’re calling “Metrics, not myths.” Our approach is to identify top myths about digital marketing that plague brands, agencies, chief marketing officers and CEOs and turn them on their head — with irony, humor, a provocative point of view and proof." - Adobe

The Slap

BS Detector


Buzzwords that get zapped:
Bigger picture, ripple effect, go for the key influencers, at the end of the day, halo effect, brand recognition, fine tune engagements, 360 view of the customer, cross segment synergies, likes, closed loop marketing, search, classification of our brand, SEO, click-through rates, make it go viral.....

Marketing is BS


RELATED
Behind the Scenes of Adobe's 'Metrics, Not Myths' Campaign
Time Moran, CMO.com 10/26/12
In Defense of Marketing
Ann Lewnes, Adobe CMO, 10/23/12
"There has never been a better time to be a marketer."
Adobe Study: Click Here: The State of Online Advertising (pdf) 
"Consumers rate Advertising/Marketing among the least valuable professions."
Metrics not Myths for your webinars
Guillaume Privat, Adobe Connect Blog, 10/25/12
Adobe Marketing Cloud
Webinar:  Creative matters: optimizing Facebook pages for brands (Adobe)
Guidebook:  A creative guide to Facebook Pages: Timeline for Brands (Adobe)
Previous Post: What Happens When Post-Mass Market Goes to Market?  Bob Garfield's insightful video, and more...

Quick Post: Link to a UX Gold Mine - Official Usability, User Experience, and User Interface Guidelines from Companies

Take a look at a a Usability Geek blog that is a repository of guidelines from an assortment of well-known corporations. I'm bookmarking the page for reference!


Official Usability, User Experience, and User Interface Guidelines From Companies
Justin Mifsud, Usability Geek, 9/19/11


RELATED
Usability ABC


Thanks to Ben Ullman for the link!

Fun, weird, and a little scary: "Baaa" and "Cows&Cows&Cows" - video clips by Cyriak Harris for a quick smile!

Cyriak Harris is a freelance animator, illustrator, and graphic designer who lives near Brighton, UK. He uses Adobe software to create his unique animations.


Baaa "Experiments in ovine geometry",  featuring self-replicating sheep:



"surreal bovine choreography. No cows were harmed during the making of this video, though their future prospects probably aren't as optimistic. Software used: adobe after effects"

I liked the fractal hand experiment:

Here is an interesting music video experiment:

RELATED
Cyriak's Blog
Cyriak's Website
Cyriak's Wikipedia Page

Android Tablet Prototype Runs Flash (Video and quick links)

It is interesting to watch how this unfolds:

Part I

Part II


The above videos can be found on ZedoMAX's YouTube channel.
(Thanks to Justin Ireland for the link.)

RELATED
More videos about Adobe products and new forms of tablets can be found on TheFlashBlog. (Thanks to Christian Moore for the link.)

YouTube HTML 5 Video Player Info
Google Chrome 5 Beta: The Top Five Features 
Ian Paul, PC World Blog, 5/5/10
"HTML 5, the new programming standard for Web pages, may not be officially ready yet, but that hasn't stopped Google from implementing some of its new and exciting features. Google Chrome 5 beta introduces file drag-and-drop capabilities, Geolocation (such as Google's MyLocation feature), and offline application caching (Google Gears replacement ). The new version of Chrome beta also offers Web sockets, which make it easier and faster for Web-based applications to communicate with their host servers." -Ian Paul

Ideum's GestureWorks vs Adobe AIR 2 and Flash Player 1.0 comparison of multitouch and gesture support

Jim Spadaccini, of Ideum, shared information about his company's product, Gestureworks, highlighting how it provides better multi-touch and gesture support than Adobe AIR2 and Flash Player 10.1. Gestureworks supports multiple-point drag, rotate, and scale at the same time. In the video, the application is demonstrated on an HP Touchsmart 600 and a 3M multitouch screen.

Adobe AIR 2 and Flash Player 10.1  vs Gestureworks 1.0: A direct comparison of multitouch and gesture support


"A direct comparison between the built-in support for multitouch found in Adobe Flash Player 10.1 beta / Adobe AIR 2 and that of the Gestureworks multitouch framework for Flash. More about this comparison can be found on the Gestureworks website (http://www.gestureworks.com) and the Ideum website (http://www.ideum.com)  There is a blog post with more about this comparison and links to all of the example files at: www.ideum.com/2010/01/true-multitouch-wi th-adobe-flash/ "

True Multitouch with Adobe Flash - Jim Spadaccini


GestureWorks Supported Gestures

Example of Ideum's GestureWorks multi-touch, multi-user design for an exhibit a the Vancouver Aquarium:

Adobe's Resources: Contextual Solutions, Rich internet applications across devices, and Open Screen.

I thought I'd share a few interesting resources from Adobe.  The company is focused on the future, and I plan to watch what unfolds.  Adobe believes that the next generation of the company's products will move us forward to a world of seamless access to content, across screens of all sizes, everywhere we go.

I'm hoping that this will not lead to an environment where we have difficulty escaping "skip intro" ads everywhere we turn.  Hopefully it won't be too bad!

I found a few gems of wisdom in the Adobe white paper,   Designing Contextual Solutions and Applications.  The paper provides a conceptual framework that I think would be helpful to web designers/developers who are interested in off-the-desktop application development.


Here is an excerpt from the introduction of the white paper:
"With its platforms and products that are inherently multichannel and multidevice, Adobe envisions a new class of “contextual solutions” taking hold in the marketplace. These solutions are broader in scope than a device, a campaign, or a single service; rather, they encapsulate the various contexts in which the end user exists, interacts, thinks, consumes, and purchases. And when content owners understand the different types of users and how they differ in their contexts, they are in a much better position to design experiences that are compelling and sticky. At the heart of every contextual solution is at least one or more contextual applications—an emerging type of application that spans multiple devices and uses system, user, and network contexts to provide an optimized user experience and deliver improved business results.

This white paper provides an overview of the types of contexts that compose a contextual solution and application. With examples given along the way, it culminates with a framework for considering all appropriate contexts while designing and developing a new contextual solution or an application that is part of an existing solution."


Another Adobe white paper is quite useful - Rich Internet Applications across devices: The emergence of contextual applications.  It provides examples of RIA's across devices, such as Amazon Video On Demand,  Demandbase, Atlantic Records: Fanbase, Finetune, and Times Reader 2.0.

Additional Adobe Resources
Contextual Applications
Open Screen Project:  "Singular experience, multiple devices"
Adobe Flash Platform

More Multi-touch and Gesture-based Natural User Interfaces: Bamboo Wacom Tablet; Multi-touch PresTop Kiosk and Snowflake Suite software

Wacom Tablets Get Multi-Touch, Gestures
(Charlie Sorrel, Wired, 9/24/09)
"For the tech-curious, the new tablets have 512 pressure levels in the pen tip and the active area of the tablet is 5.8 x 3.6 inches, and all lose the in-pack mouse (for obvious reasons). The Touch and the Pen models are both $70, and the Pen & Touch is $100. Also, if you were thinking of buying Photoshop Elements 7 for the same price, get a tablet instead — Elements comes in the box."






Official Wacom Video

"Bamboo Touch is new type of computer input device by Wacom that lets you navigate and perform commands like zoom, scroll, rotate and more with a series of simple finger taps and hand gestures. Bamboo Touch brings Multi-Touch capability to your Mac or PC"

Video from a Wacom user:

A nice alternative to a mouse.  I'm going to get one for my laptop!


Multi-touch Kiosks!
Press release:  Dutch touchscreen supplier PresTop partners with Natural User Interface (NUITEQ)
 



RELATED

I couldn't find any video clips of PresTop's multi-touch interaction. From what I can tell, PresTop multi-touch screens will be using SnowFlake Suite from Natural User Interface Technogies AB.

How-to:SnowFlake Suite Flash multi-touch Interactable component (NUIversity)

Without a single line of code, you can do quite a bit with Snowflake Suite

"This video covers how to make a rotatable and scalable image. The beauty about this is, that we have developed a Flash mouse input simulator, so that there is no need for multi-touch hardware in order to develop your applications. Simply simulate multiple mouse inputs for multi-touch.This project is still in alpha phase and a download will become available with the next release of Snowflake Suite 1.7 for the NextWindow platform and camera based multi-touch solutions."


Below is a video of single-touch interaction for PresTop, from Omnivision:


PresTop  PresTop offers interactive hardware and software solutions that can be used indoors as well as in outdoor environments.

The Opposite of Interactive Media: The Pretty Loaded Archive of Preloaders (Are we really movin' up to HTML 5?)

According to a recent article by Garrick Schmitt, preloaders might become history in the very near future. Schmitt discusses HTML 5 and related topics, and included a link to the Pretty Loaded website, an archive of interesting web-site preloaders from our recent past - 2002 to 2009, to be exact. You can download a screensaver for PC or Mac from the site.

For more information, read Schmitt's article, and take also a look at the related links I've posted below.

Things are changing.

Are You Ready for a Flash-Free Future: How HTML 5 and Open Video will Deliver a Faster, Plug-in Free Internet
Garrick Schmitt, Ad Age, 8/12/09

RELATED AND SOMEWHAT RELATED

HTML5 Canvas Experiment

HTML 5 Doctor

Mozilla's Canvas Tutorial
"canvas is a new HTML element which can be used to draw graphics using scripting (usually JavaScript). It can for instance be used to draw graphs, make photo compositions or do simple (and not so simple) animations. The image on the right shows some examples of implementations which we will see later in this tutorial..."

O3D Demos (Google Code Site)

Open Video Project

Open Video Player Initiative

Advancing Open Video

More Multi-touch! Rumor of the Mobile Apple iTablet; Adobe XD & Multitouch; 10-Finger Mobile Multitouch

I heard that Apple is coming out with a larger iPhone, an "iTablet".



This is a rumor I've heard for a while. Here are a few articles:

Tech Rumor of the Day: Apple, Verizon Team Up on Tablet
Scott Moritz, TheStreet.com, 7/21/09

Apple to Release Subsidized Tablet Through Verizon Later This Year?
Eric Slivka, MacRumors, 7/22/09


I also heard that lots of things are happening at Adobe.

Wouldn't it be fun to paint like this?

The interface on the left is multi-touch and allows you to effortlessly fine-tune color selection as you paint. This interaction is described in the Adobe XD video below.



Senior Experience Designer Julie Meridian and Senior Computer Scientist Tim Kukulski discuss the future of multitouch, and showcase XD's cutting-edge multitouch R+D effort.


XD is the acronym for Adobe Experience Design, a multi-disciplinary group that numbers over 100. This group is focusing on multi-touch applications for a wide range of uses.

FYI: The Adobe Experience Design Team offers an on-line publication, "Inspire". I think that the website could use a re-design...




Ten-finger multitouch headed to mobile gadgets this year
Jacqueline Emigh, BetaNews, 7/22/09
"Synaptics, the creator of touchscreens already embellishing the iPhone and G1 Android phone, today rolled out new multitouch technology for mobile gizmos which rivals that of Microsoft-'s table-sized Surface."

-photo from BetaNews

"For people interested in building their own multitouch-driven mobile applications, Synaptics plans a Microsoft Windows .NET-based development kit for the end of 2009, to coincide with the first 3000-driven handheld gaming machines, personal navigation devices (PNDs), and other gadgetry from Synaptics' OEM partners."

For more information, see the video.

RELATED

TechOnline's On-Demand Webinars:

Designing Compelling User Interfaces with Multi-touch All-Point Touchscreen Technology
Touch Screens: The Magic Behind Multi-Touch

Note: I haven't had a chance to see the above webinars. If you've viewed them, please leave a comment!