Showing posts with label saatchi. Show all posts
Showing posts with label saatchi. Show all posts

Dec 5, 2009

More Urban Screens and Outdoor 3D Media Facades

Maybe this will sprout up on outdoor building walls in a city near you!  
 
(Volvo commercial)  
There's more to life than a Volvo - Frankfurt 2009 "3D projection and production by NuFormer in coorporation with Saatchi & Saatchi"  

RELATED  
3D Projections on Buildings: A distinctive way of communicating  
Communicating Through Architecture:  Media Facades and the Digital Infrastructure  The Rathous 
(Contains an assortment of videos and pictures)  
Art and Commerce Meet on Building's Interactive Media Facades Kelsey Keith, Fast Company, 10/2/209 






"Urban Screens are dynamic digital displays and visual interfaces located within urban public spaces. They include LED screens and signs, plasma screens, information terminals and projection surfaces as well as intelligent architectural surfaces and media facades...Urban Screens transform the capacity of public spaces to serve as a platform for user-generated civic and cultural expression, community building, multiculturalism and public engagment in issues related to social, cultural and environmental sustainability....Through networking, content sharing and joint broadcasting, they constitute a rapidly expanding and still largely experimental global multimedia infrastructure for commercial and cultural exchange." "The IUSA aims to inform and support the ‘worldwide Urban Screens movement’: the expanding use of dynamic digital displays in public spaces; their considerate and sustainable integration in the urban landscape; and the ability for screen communities to collaborate in the digital space to share content, experience, ideas, innovations and emerging possibilities."

Book:  Media Facades:  History, Technology and Content, M.Hank Haeusler  Media Facades: History, Technology And Content // M. Hank Haeusler











Cross-posted on The World Is My Interface

Sep 3, 2009

The World is My Web Browser: Interactive Technology in Public Spaces

Off-the desktop Interactive technologies are spreading quickly, across many platforms.   It seems that within the next 3-5 years we will be able to have instant access to a social and dynamic web, with information and entertainment at our fingertips, anywhere we go. 


The "world-as-web-browser" concept is one I've touched upon in the past.  I'd like to focus on this topic in future posts.

I came across some of the information in this post on the Future of Media Blog,maintained by the folks at
the Interpublic Emerging Media Lab, based in California. This blog is a must-read!


The Saatchi & Saatchi ad agency in the UK created interactive games that provide people waiting in bus shelters the opportunity to pass the time by bashing digital falling eggs.


A more utilitarian approach to interactive touch screens is the EyeStop bus stop, a concept created by researchers MIT's SENSEable City Lab, along with the city of Florence and the city's transit service:


http://senseable.mit.edu/eyestop/01.jpg
MIT



MIT researchers unveil the EyeStop: "Bus stop of the future" can sense its surroundings (pdf)



SOMEWHAT RELATED

IPG Future of Media Blog