Dec 5, 2009

More Urban Screens and Outdoor 3D Media Facades

Maybe this will sprout up on outdoor building walls in a city near you!  
(Volvo commercial)  
There's more to life than a Volvo - Frankfurt 2009 "3D projection and production by NuFormer in coorporation with Saatchi & Saatchi"  

3D Projections on Buildings: A distinctive way of communicating  
Communicating Through Architecture:  Media Facades and the Digital Infrastructure  The Rathous 
(Contains an assortment of videos and pictures)  
Art and Commerce Meet on Building's Interactive Media Facades Kelsey Keith, Fast Company, 10/2/209 

"Urban Screens are dynamic digital displays and visual interfaces located within urban public spaces. They include LED screens and signs, plasma screens, information terminals and projection surfaces as well as intelligent architectural surfaces and media facades...Urban Screens transform the capacity of public spaces to serve as a platform for user-generated civic and cultural expression, community building, multiculturalism and public engagment in issues related to social, cultural and environmental sustainability....Through networking, content sharing and joint broadcasting, they constitute a rapidly expanding and still largely experimental global multimedia infrastructure for commercial and cultural exchange." "The IUSA aims to inform and support the ‘worldwide Urban Screens movement’: the expanding use of dynamic digital displays in public spaces; their considerate and sustainable integration in the urban landscape; and the ability for screen communities to collaborate in the digital space to share content, experience, ideas, innovations and emerging possibilities."

Book:  Media Facades:  History, Technology and Content, M.Hank Haeusler  Media Facades: History, Technology And Content // M. Hank Haeusler

Cross-posted on The World Is My Interface


Kevin Andreassend said...

Hi Lynn, Thanks for posting that Volvo video. I think that is cool and was not aware of it. I found it fascinating to see the folk sitting absorbed in the images. I have done some building projection work before and found this engaging. I think that the Volvo is in the old city square in Frankfurt where i spent a Xmas eve back in the 90's there drinking mulled wine.

Lynn Marentette said...

I think that this is a wonderful blend of art and technology. I'd love to have something like where I live. I'm in Charlotte, NC.