Apr 7, 2014

A New Twist to Infoviz: iPad Magic and Card Tricks to Convey Positive Stats About Stockholm

I came across a new twist to information visualization, featuring the creativity of magicians.  They were called to create short videos to promote the city of Stockholm, Sweden.  The use of magicians to convey the "magic" of Stockholm and the economic climate in Sweden was brilliant!  

It might be difficult for "pure" capitalists to understand how Sweden, with such high taxes, can provide an economic environment that supports innovation, capitalistic ventures, and a high standard of living while maintaining an efficient "welfare state".   

For those who live in Sweden, it just might be to the "magic" of the Nordic Model, an economic approach that combines capitalism with social welfare and good stewardship among government officials.   

If everone is healthy, the economy is healthy, right?   Swedish citizens feel that their high tax dollars are well-spent, and also well-managed, which is not always the case in other countries, especially in highly populated regions.

Not all is rosy in Sweden - there were riots last by "disaffected" youth last year, as the youth unemployment rate is high.  Despite the problems, there are are a number of countries who are considering the adoption of the Nordic Model.   The Economist's special report about the Nordic model has an interesting quote:  

Goran Persson, a former Swedish prime minister, once compared Sweden's economy with a bumblebee---"with its overly heavy body and little wings, supposedly it should not be able to fly--but it does."

The following video features Charlie Caper and Erik Rosales, of D1Gits, using iPads and creative magic to convey the positive economic statistics related to doing business in Stockholm:

In their most recent video to promote Stockhomlm,Charlie and Erik take it one step further, by using visualizations that seamlessly interact between iPads and a whiteboard:

In the video below, a magician spouts out interesting facts about the multiple benefits of living in Stockholm, Sweden while performing a number of card tricks to illustrate his points.

When I think about information and data visualization and Sweden, the first person that comes to mind is Hans Rosling, of Gapminder, and his talent at telling stories through interactive, animated data visualization.  As you can see from the video, an entertaining, story-telling approach to information visualization is effective!

The secret of their success:  The Nordic countries are probably the best-governed in the world     2/2/13, Special Report, The Economist
Practical lessons for business from the Nordic Model
Anne Lise Kjaer, Futurist - 9/2013, SME Magazine
The Nordic Model (pdf) 
2007 MIT Department of Economics
What Can the United States Learn from the Nordic Model?
Daniel J. Mitchell, 11/5/07, The CATO Institute
Charlie Caper and Erick Rosales: Using Magic to Introduce Stockholm
The World By Road Collective, 3/2012
Charlie Caper, Magician
Hans Rosling's TED-talk videos 

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