About Digital Out of Home

"Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It's one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011....as with many emerging media channels, DOOH is a bit of a gray area in terms of what type of agency should own strategy, planning, and buying. A traditional agency because TV spots can be repurposed? The OOH shop because it's just a digital version of a billboard? The interactive shop because it's digital, often interactive, and highly measurable? Or will a new class of DOOH specialty shops emerge to deliver services explicitly for the channel? This lack of clarity creates uncertainty and
hesitation in advertisers."
-Jeremy Lockhorn, ClickZ  7/13/09 Digital Out-of-Home Landscape Brief (pdf)


This is an industry that is beginning to take off, just as internet-based advertising and web-design/user experience did during the 1990's. The number of players, and potential players, is growing.


For more information, resources, and links, see the rest of the post:  What is DOOH and Why Should We Care?
(The World Is My Interface)

Touch-screen Interaction at Digital Bus Shelter - Video via Daily DOOH

JCDecaux Innovate Touch-Screen Bus Shelters
Chris Sheldrake, Daily DOOH (Digital Out of Home) 12/2/09

RELATED
The World is My Web Browser: Interactive Technology in Public Spaces
(Watch the video of the interactive "Splat the Cadbury Creme Egg" game played on a large touch screen display at a bus shelter.)

JCDecaux Innovate - Gorillaz for Bus Shelters