Nov 28, 2010

Media Facades: "When Buildings Start to Twitter" video timeline, via Thomas Schielke, of arclighting, plus lots of related links!

This morning I received a message from Thomas Schielke, of arclighting about his recent work.  Included in his message was a link to this awesome video, Media Facades: When Buildings Start To Twitter, which is a video timeline of this history of media facades. 

Below is a description of the video, by Thomas Scheilke:
"The timeline depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone Apps or brain sensors for public participation. The movie is a shortened version of the lecture, The semiotics of media facades - When buildings start to twitter" that was presented at the Parsons The New School for Design in New York in 2010." 

Luminous tweets and retweets 
"During the day, façade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends an atmospheric signal to the citizens like hang on in front of an asleep structure, look at an inviting but static façade or enjoy a vivid architecture sharing short stories. In the last decade, media facades have become a widespread element for luminous tweets. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement."

"The pursuit of persuasion by way of big screens gives the impression that size receives a higher relevance than content, comparable with the large amount of trivial tweets in Twitter. Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show combined moving pictures. Some even allow people to send messages to the building to receive luminous retweets. They turn the city into a community following the dialogue and with the respective Apps may possibly even gain a following community worldwide."
"The historical overview of international projects covers various lighting methods and techniques from lighting designers as ag4, Arup Lighting, blinkenlights, Fusion, LAb[au], Licht Kunst Licht, L´Observatoire International, Mader Stublic Wiermann, Okayasu Izumi, magic monkey, Matthew Tanteri, Onur Sonmez , Qosmo, realities:united, StandardVision, Urbanscreens, Uwe Belzner, Yann Kersalé and architecture like Asymptote Architecture, Frank Gehry, Jean Nouvel, O.M. Ungers, Peter Cook, Peter Marino, UN Studio, schneider + schuhmacher, Simone Giostra, WOHA architects1. Artists like Doug Aitken, Jaume Plensa, Kurt Hentschläger and Zhong Song are included in the timeline as well."  -
Thomas Schielke
FYI: Thomas is one of the authors of the book  "Light Perspectives: Between Culture and Technology". Lean back and relax to the music as you watch a related video by Schielke: Light Architecture: Luminous Walls

Related info from Schielke's YouTube site:
Luminous walls:  From clerestory windows via modernist wallwashing to pixelated planes
"The movie is a shortened version of the lecture that was presented at the Cornell University in the Department of Design and Environmental Analysis in Ithaca/USA (Oct. 18th 2010) and at the Columbia University in the Graduate School of Architecture, Planning and Preservation in New York (Oct. 26th 2010)."
"Luminous walls belong to the essential repertoire of qualitative lighting design. With light, spaces can be defined and reinterpreted. Illuminated walls allow us to provide orientation and to perceive the form and dimension of space. Further, their glow and play of brilliants could bestow a space with an impressing scenography. The timeline reveals different lighting approaches: From backlit clerestory windows for spiritual enlightenment in the gothic period to modernist uniform wallwashing. Contemporary examples will open the view for pixelated colour changing planes based on LED technology. The movie with an overview of international projects covers lighting methods and techniques for luminous walls and their visual appearance. With a perception-orientated design perspective the designer could use vertical illuminance to create bright spaces and thereby also contribute to sustainable lighting solutions."
"The overview of international projects from architects like Antonio Gaudi, Mies van der Rohe, Frank Lloyd Wright, Louis Kahn, Jean Nouvel, Peter Zumthor, Raffael Moneo, Toyo Ito, Christoph Ingenhoven and Karim Rashid or light artists as Peter Kogler and Erwin Redl covers various lighting methods and techniques for luminous walls and their visual appearance. Note: The image for 1814 needs to be reassigned to Bergisel Panorama in Innsbruck/Austria painted in 1897."

Previous posts:
Revisiting Urban Screens:  555 Kubik Facade Projection Video; Info about Media Facades 
More Urban Screens and Outdoor 3D Media Facades

Urban Screens, Urban Scenes, Media Facades: Obscura Digital's Outdoor iGoogle Artist Themes Launch in NYCU 

Other Links
Book:  Media Facades:  History, Technology, and Content (M. Hank Haeusler)30+ Dazzling and Interactive Media Facades
Media Facades Festival 2010
Media Architecture Institute
International Urban Screens Association
Urban Screens
"URBAN SCREENS a project by Urban Media Research Berlin, investigates how the currently commercial use of outdoor screens and related infrastructure for digital moving images in urban space can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture and art. We want to network and sensitise all engaged parties for the possibilities of using the digital infrastructure for contributing to a lively urban society, binding the screens more to the communal context of the space and therefore creating local identity and engagement. The integration of the current information technologies support the development of a new integrated digital layer of the city in a complex merge of material and immaterial space that redefine the function of this growing infrastructure of digital moving images."
Urban Screens Video Channel
3d Projections on Buildings: A distinctive Way of Communicating
Communicating Through Architecture:  Media Facades and the Digital Infrastructure  The Rathous (Contains an assortment of videos and pictures)
Art and Commerce Meet on Building's Interactive Media Facades Kelsey Keith, Fast Company, 10/2/2009

Cross-posted on The World Is My Interactive Interface blog.

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