Oct 28, 2012

More Tablets, More Mobile, More Social. On The Media's The Facebook Show, Adobe's Social 'Metrics, not Myths' Campaign UPDATE2

I've been thinking about giants like Google and Facebook and how they have been slow to figure out how to adapt to the rapid adoption of mobile technologies, such as tablets and smartphones, among their users/ad viewers/consumers.  

Social media marketing is a somewhat uncharted territory, and the landscape is much different from the "push" media environment of television in days past.  

Here is what came across my path today on this topic:

This morning I was delighted to listen to "The Facebook Show". produced by On The Media.  I've embedded it below for your listening pleasure:


When I got home, I turned on the TV as I put away groceries, and viewed the Adobe's recent ad, "The Slap", which is meant to convince people that there is a way to measure the ROI  of ad campaigns utilizing social media.  It is part of the Metrics Not Myths series. 

I've embedded a few of the episode below.   (I'd rather see the creative effort focus on an anti-bullying campaign, but that is another story.)

Warning, watching these ads while contemplating digital media consultants and marketing buzzwords might be painful!    

"Today, we launched a brand new marketing campaign we’re calling “Metrics, not myths.” Our approach is to identify top myths about digital marketing that plague brands, agencies, chief marketing officers and CEOs and turn them on their head — with irony, humor, a provocative point of view and proof." - Adobe

The Slap

BS Detector

Buzzwords that get zapped:
Bigger picture, ripple effect, go for the key influencers, at the end of the day, halo effect, brand recognition, fine tune engagements, 360 view of the customer, cross segment synergies, likes, closed loop marketing, search, classification of our brand, SEO, click-through rates, make it go viral.....

Marketing is BS

Behind the Scenes of Adobe's 'Metrics, Not Myths' Campaign
Time Moran, CMO.com 10/26/12
In Defense of Marketing
Ann Lewnes, Adobe CMO, 10/23/12
"There has never been a better time to be a marketer."
Adobe Study: Click Here: The State of Online Advertising (pdf) 
"Consumers rate Advertising/Marketing among the least valuable professions."
Metrics not Myths for your webinars
Guillaume Privat, Adobe Connect Blog, 10/25/12
Adobe Marketing Cloud
Webinar:  Creative matters: optimizing Facebook pages for brands (Adobe)
Guidebook:  A creative guide to Facebook Pages: Timeline for Brands (Adobe)
Previous Post: What Happens When Post-Mass Market Goes to Market?  Bob Garfield's insightful video, and more...

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