Jul 27, 2009

Interactive "Multimedia" at the Supermarket!

I've seen a few displays place right on the shelf with the food items over the past few months. The ones I've seen at Wal-Mart are tastefully done and are not too intrusive, but they are not interactive.

In my opinion,it would be much more useful if the screens were touch-enabled, so I could quickly access the information I needed. Who wants to stand in front of the Pringles while a video cycles through information that may not be what is needed?

Here is another example of an "interactive" display positioned at shelf-level:
I was in the cheese aisle at the supermarket the other day, and thought I heard something, but I wasn't sure what it was. I walked right by the source, and I was searching for it. Can you find it in the picture below?

(Picture taken by cellphone)

If you watch the video clip below, you can see that the "user experience" design behind this scenario needs quite a bit of improvement. I thought I might get a coupon from this display, but I was mistaken, disappointed, and unsure how to explain the situation to the cashier.

I was also disappointed because I know that there is much better technology available than this little...box!

(Video taken with cell phone)

The display says "SmartSource". SmartSource is a company that rents digital signage equipment, such as plasma video walls, waystation kiosks, and so forth. They work with Popstar Networks, a company that provides customized digital media marketing and communication solutions.

Popstar Networks now offers mobile digital advertising via Bluetooth-enabled digital media displays. Popstar Networks also provides 3D content as a holographic image. According to information from the Popstar Networks website, the 3D experience is provided through Philips 3D WOWvx technology.

You can watch a videoclip of 3D action from the Popstar Networks website: 3DTV

I suppose that the cheese aisle at the supermarket is not yet worthy of an interactive 3D "solution" : {

Apparently Philips thinks that 3D WOWvx technology is not worthy of pursuing, citing current market conditions:

Philips Decides to Shut Down 3D Operation
Chris Chinnock, Insight Media, Display Daily 3/27/09
Philips Stops Its 3D Solutions Venture
Adrian J. Cotterill, DailyDOOH 4/10/09
Philips Axes 3D Display Division
Devin Conors, Tom's Guide, 4/15/09

FYI: The following video explains 3D WOWvx:

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