Feb 8, 2011

Toyota Vision Multi-Touch Wall at the 2011 Detroit Autoshow: Good example of a collaboration between PUSH, Juxt Interactive, GPJ, and Hush (updated)


I didn't have the chance to get up to the Detroit Auto Show and interact with the iWall, so I watched the videos.

Toyota iWall from Justin Micklish on Vimeo.

From Justin Micklish's Vimeo site:
"Named "Belle of the Ball" at the 2011 Detroit Auto Show, the Toyota Vision Wall is a large-format interactive installation leveraging a great deal of UX intelligence and bleeding edge technology."

This project was a collaboration between a team at PUSH Offices and Juxt Interactive (lead agency), GPJ (experience marketers), and Hush (motion graphics).

Toyota Vision Multi-Touch Wall Case Study:  A good explanation of the "how and why" of this project:

Toyota Vision Multi-Touch Wall Case Study from JUXT Interactive on Vimeo.

From the JUXT Interactive Vimeo site:
"In January, Toyota debuted the largest digital multi-touch installation ever seen at the 2011 North American International Auto Show in Detroit. GPJ and JUXT Interactive created the digital touch wall experience to deliver a feast for the senses, allowing consumers to explore videos, photos and custom content through a larger-than-life, interactive surface."

"PUSH is a marketing & design research firm based in Venice, CA. We shirk labels and defy classifications. We have been called strategists, writers, technologists, marketers, typographers, entrepreneurs, and designers. Above all, we are curious. We make a living creating compelling experiences with our clients. Recent collaborations include work with Yahoo, West, and Sony."
Juxt Interactive 
"JUXT is a company that creates from the ground up, top to bottom, or even sideways. It kinda makes sense since we were started by a couple of architects....Lots of people ask us if we only do digital work. Well we like to think and play where people are, and these days that just happens to be the Internet. That suits us just fine because the online space has far less restrictions and barriers than other media. JUXT does not take kindly to limits, or being put in a box."
GPJ: George P. Johnson
"GPJ is the world's premier experience marketing agency, working with leading companies who are looking for innovative marketing solutions that motivate their audiences and activate their brands through live experiences."
"Hush is a design and direction studio crafting stories for digital, broadcast, mobile and physical installations. Whether using the latest technology or the most classic of techniques, we unifyu stories for agencies and brands alike."

Comment:  This post was revised on 2/11/11 to reflect a clarification from Justin MicKlish.  He's a partner and producer with Push and worked on this project with others in the role of technology consulting and software development. 

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