Jul 28, 2011

OK Go's Interactive HTML5 Music/Dance/Message Video, Featuring Pilobolus - behind the scenes and more. Delight.

Not long after the earthquake and nuclear disaster in Japan, the creative team at Google Japan collaborated with the band OK Go and Pilobolus, a dance troupe,  to explore the capabilities of HTML5 and multimedia, while at the same time providing people from all over the world a means to send a message to others, including the people of Japan.  

I encourage you to visit the link to the interactive version of All Is Not Lost  For your convenience, here is the traditional version:

Before the video begins, viewers can enter a message in a text box.  At the end of the video, the message will appear, with a few options for sharing the message. At a loss for words, I quickly typed "I love summer", and was delighted to see how the dancers gathered to form my message, as pictured in the screen shot.

Quite a bit of creative thinking went into the making of All Is Not Lost, as described in following article and video clips:
Behind the Work: Trish Sie on OK Go's "All Is Not Lost"
Shareen Pathak, Creativity, 7/27/11
"The trifecta also partnered with Google to create an HTML5-powered interactive experience, which leverages the Chrome browser to showcase the clip through 12 separate windows of dances that shift along with the music. Users can also type in messages in Roman letter or Japanese and watch the band create the letters with their bodies. The result? A visually arresting intersection of dance, technology and direction." -Shareen Pathak



All Is Not Lost lyrics
OK Go's Human Kaleidoscope, All Is Not Lost, And How It Translates Into Sales
Teressa Iezzi, Fast Company, 7/28/11
O.K. to Go Dance Crazy
Tony Gervino, NY Times Magazine 7/31/11

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