Aug 7, 2009

Foursquare: Interactive Local + Social Media Coming to a City Near You.

Foursquare is a locative-mobile system/game/social media game/activity that is starting to grow in popularity in a number of urban settings, such as NYC. It hasn't arrived in Charlotte, so I can only share what I've gleaned about it from the Foursquare website and a few reviews:

"We're all about helping you find new ways to explore the city. We'll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people."

"It's foursquare! Think: 50% friend-finder, 30% social cityguide, 20% nightlife game. We wanted to build something that not only helps you keep up with your friends, but exposes you to new things in and challenges you to explore cities in different ways. There's a lot of experimenting here, so bear with us as we try to figure it all out (and thanks!)"

"We have an iPhone app, a mobile-web site (Blackberry! Treo!) and an SMS shortcode (50500) that you can text check-ins to. For more info, look here." (For more information, visit the Foursquare NYC website.)


Foursquare: Check In, Tweet....Money on Beer (Jennifer Van Grove, Mashable, 8/7/2009)

"Foursquare is poised to be a prime player in the location-based social networking space."

Forsquare: Why it May Be the Next Twitter (Jennifer Van Grove, Mashable, 7/25/2009)
"The Game: To those of you not playing, it may sound like a joke, but don’t knock it till you try it. You earn points for every check-in — unless of course you check-in at the same locale all the time. You’re rewarded with more points for being adventuresome (exploring different parts of the city), for hitting up multiple spots in one night, and eventually for the tips other people try and the to-dos you complete."

Screen-shot from Jennifer Van Grove's Foursquare App:

Building an Army of Hyper-Local, Mobile-Connected Advocates: Or, Why Marketers Should Pay Attention to Foursquare (Allison Mooney, Ad Age Digital, 8/5/09)

"Co-founder Dennis Crowley puts it this way: "I think Foursquare found some kind of sweet spot between the intersection of social utility (Hey, I know where my friends are), sharing/oversharing (I log everywhere I go/everything I do) and gaming/rewards (every check-in gives you a little piece of candy)."

Foursquare is designed with these game dynamics in mind, and it's the absurd appeal of its reward that makes the service so "sticky.""

Naveen Selvadurai (Foursquare Co-Founder)

Cities: Amsterdam, Atlanta,Austin, Boston, Chicago, Dallas/Ft. Worth, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, Minneapolis/St. Paul, NYC, Philadelphia, Phoenix, Portland, San Diego, San Franscisco, Seattle, Washington D.C.

(Also posted on the Technology Supported Human-World Interaction blog.)

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