Oct 28, 2009

Interactive Multimedia Across Platforms and Screens: Adobe's Open Screen Project; MEX Mobile User Experience Manifesto.... (Please don't annoy the user!)

I'm not sure what I think about ubiquitous Flash 10.1. and Adobe's Open Screen project. I like the idea of anything that is seamlessly cross-platform, but I shudder to think that this might let out a wave unwanted or annoying "push" advertising on on-the-go screens of all sizes. I'm assuming web developers, along with TV ad producers, will be jumping on this train without fully thinking about how their applications and designs will play out in the off-the-desktop, digital-out-of home world.

I decided to take a look, drill down through the hype, and share a few links related to this topic.

Adobe Pushes for a Flash-ier Mobile Web
Rob Pegararo, Faster Forward, Washington Post (10/5/09)
"Are you anxious to bring Flash to the mobile Web, even if it means being subjected to some over-eager Web coder's song-and-dance routine? Or would you rather do without it on the go, even if that means having to switch to a "real" computer to use some Web sites' features?"

Hopefully the "over-eager web coders" will heed the MEX Manifesto:

MEX:  Mobile User Experience 2009 Manifesto (pdf)
"The Manifesto sets out our beliefs as to how user-centred design principles can enhance the experience of multi-platform digital services."

A framework for user journeys in a multi-platform world:  Marek Poawlowski, founder of MEX

MEX: User experience journeys in a multi-platform environment from Marek Pawlowski on Vimeo.

"User experiences are evolving into increasingly complex sets of interactions between multiple devices.  In this video presentation, Marek Pawlowski of the MEX Mobile User Experience strategy forum, shows how a framework can be used to map user journeys through the multi-platform environment."

"Unencumbered by wires, information is flowing into every corner of our world at an ever increasing rate and through an ever increasing range of digital platforms. The single greatest challenge facing digital industries is understanding how this explosion of data will be woven into the fabric of consumers' lives." -- Marek Pawlowski, founder of MEX.

MEX Blog 


Open Screen Project from Vyshak V on Vimeo.
"The Open Screen Project is an industry-wide initiative, led by Adobe and backed by other industry leaders who all share one clear vision: Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. Partners in the Open Screen Project are working together to provide a consistent runtime environment for open web browsing and standalone applications — taking advantage of Adobe® Flash® Player and, in the future, Adobe® AIR®. This consistent runtime environment will remove barriers to publishing content and applications across desktops, mobile phones, televisions, and other consumer electronics." Learn more

Reinventing Storytelling in the Digital Age Across Platforms, Across Screens

NAB 2009 presentation by Shantanu Narayen of Adobe and A.D. Albers, of Disney Interactive Media Group, from NAB 2009
Adobe and NVIDIA Deliver Rich Web Experiences on Netbooks and Mobile Devices
Reuters (10/5/009)
"At Adobe MAX, Adobe's worldwide developer conference, Adobe Systems Incorporated and NVIDIA Corporation..announced that both companies are bringing uncompromised browsing of rich Web content to netbooks, smarphones and smartbooks built with NVIDIA GPUs. The companies have been working closely together as part of the Open Screen Project to optimize and dramatically improve performance of Flash Player 10.1 by taking advantage of GPU video and graphics acceleration on a wide range of mobile Internet devices. NVIDIA customers embracing Flash Player 10.1 for their new devices include HP, Lenovo, Samsung, Acer, Asus and more..."

RIM Joins Open Screen Project  Reuters (10/4/09 )

Honey I Shrunk the Flash Player Simon Bisson and Mary Branscome, ZDNET, 10/12/09
Teaming up with Adobe and the Open Screen Project -Google Blog   (10/5/09)

Paramount Digital Entertainment Launches Interactive Thriller on MySpace  Tracy Sedlow, InteractiveTV Today (10/28/09)
"The company says that it can deliver the show's multiple interactive elements to viewers across devices using Adobe Flash Player and Adobe AIR, "because of efforts by the Open Screen Project, an industry-wide initiative led by Adobe and supported by PDE and close to 50 other industry leaders, to enable people to engage with rich Internet experiences across any device, anywhere." -

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